ABS-CBN Gets Multiplied

Posted Friday, November 9th, 2007 1:18 am by Miguel Paraz
Viewed 2389 times | Related entries: The Internet

Multiply Big In The Philippines, Lands Ad Deal - from Web 2.0 news site TechCrunch. The deal is with ABS-CBN.

“Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.” What would this possibly mean?

  • Multiply users can advertise on ABS-CBN properties? On Interactive - websites and games? TV and radio slots?
  • Multiply advertisers can advertise on ABS-CBN?
  • ABS-CBN Interactive will create a SMS-based Multiply service on their 2366 shortcode?

A commenter also noted that Multiply is a haven for intellectual piracy. Will media companes go for that?


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8 Responses to “ABS-CBN Gets Multiplied ”


  1. tigerpawz » November 9th, 2007 16:18

    currently, PinoyExchange is an authorized reseller of Multiply ads. Will ABS now get exclusive rights and move PEx out of the picture?

  2. The real score behind Multiply & ABS-CBN Deal | YugaTech | Philippine Technology News & Reviews » November 10th, 2007 13:00

    [...] sphere has been abuzz in the last couple of days about this supposed ad deal between Multiply and ABS-CBN Interactive. [...]

  3. Mike Abundo » November 11th, 2007 00:53

    ABS-CBN + Multiply = FAIL.

  4. JP Loh » November 14th, 2007 19:30

    2366 is handled in-house by ABS-CBN?

  5. Miguel » November 14th, 2007 21:25

    Yes. I worked on a project with ABS-CBN Interactive back in 2005. Their stuff are too big to outsource outside, I’m sure.

  6. Straw_Hat_Neo » November 24th, 2007 06:23

    ,for me it’s not a bad news,

  7. swastika » December 28th, 2007 14:35

    kaya pala di na me mkapagsearch ng music sa multiply….hnmnnnn

  8. swastika » December 28th, 2007 14:41

    not good… this will be a market strategy for them which they later in turn to sell everything..like the warrock game, every download and views will be charged or by the use of prepaid cards….

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