ABS-CBN Gets Multiplied

Multiply Big In The Philippines, Lands Ad Deal – from Web 2.0 news site TechCrunch. The deal is with ABS-CBN.

“Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.” What would this possibly mean?

  • Multiply users can advertise on ABS-CBN properties? On Interactive – websites and games? TV and radio slots?
  • Multiply advertisers can advertise on ABS-CBN?
  • ABS-CBN Interactive will create a SMS-based Multiply service on their 2366 shortcode?

A commenter also noted that Multiply is a haven for intellectual piracy. Will media companes go for that?

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  • tigerpawz

    currently, PinoyExchange is an authorized reseller of Multiply ads. Will ABS now get exclusive rights and move PEx out of the picture?

  • ABS-CBN + Multiply = FAIL.

  • 2366 is handled in-house by ABS-CBN?

  • Yes. I worked on a project with ABS-CBN Interactive back in 2005. Their stuff are too big to outsource outside, I’m sure.

  • Straw_Hat_Neo

    ,for me it’s not a bad news,

  • kaya pala di na me mkapagsearch ng music sa multiply….hnmnnnn

  • not good… this will be a market strategy for them which they later in turn to sell everything..like the warrock game, every download and views will be charged or by the use of prepaid cards….