Multiply Big In The Philippines, Lands Ad Deal – from Web 2.0 news site TechCrunch. The deal is with ABS-CBN.
“Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.” What would this possibly mean?
- Multiply users can advertise on ABS-CBN properties? On Interactive – websites and games? TV and radio slots?
- Multiply advertisers can advertise on ABS-CBN?
- ABS-CBN Interactive will create a SMS-based Multiply service on their 2366 shortcode?
A commenter also noted that Multiply is a haven for intellectual piracy. Will media companes go for that?