Apple continues to grow their business on the smartphone department. In a recent study conducted by IDC which was released this week; it revealed that Apple, currently the second worldwide seller of smartphones is now getting close to overtaking the current number one seller, Nokia.
The figures states that Apple shipped a total of 18.7M of smartphones in the first quarter of 2011. IDC reports that the worldwide smartphone market grew to almost 80% year over year in the first quarter of 2011, driven by a mixture of vendors releasing attractive & anticipated models, availability of older entry level smartphones at a very competitive prices, and sustained end-user demand.
Top vendors like Apple, HTC, Samsung and Nokia shipped a total of 99.6M of smartphones in 1Q11.
The top five worldwide vendors
Nokia – Surprisingly, they managed to stay on top as market share for Symbian-powered smartphones remained strong within its traditionally strongest markets of EMEA and Asia/Pacific. The company continues to announce more devices running on Symbian, including the E6 and the X7.
Apple reached a new record shipment volume in a single quarter closing in to market leader Nokia. Moreover, Apple expanded its market in Korea & in the Middle East by enlisting South Korean Telecom and Saudi Telecom as carrier providers of the iPhone. Locally, Apple’s iPhone is exclusively available from Globe Telecom.
Research In Motion (RIM) the maker of Blackberry phones remains solid in third place from the previous quarter, as the company grew its presence outside of its home territory of North America. RIM has launched several 3G devices in the market with 4G phones coming soon.
Samsung which I call the new Nokia in the Philippines. (In the 90s’ you will see 90% of mobile phone users has Nokia) posted the largest gain of any other vendor on the list. Their strategy – manufacture multiple models in different price points from low-end ones to high-end premium phones.
And finally, HTC (who has been so aggressive in the market recently) posted yet another record shipment volume. They almost surpassed the ten million unit mark for the first time.
Prelim figures for Q1-2011.
|Vendor||2001-Q1 Shipments||2001-Q1 Market Share||1Q10 Shipments||1Q10 Market Share||1Q11/1Q10 Change|
|Research In Motion||13.9||14.0%||10.6||19.1%||31.1%|
Source – IDC