Well, according to Sony President and Managing Director Hiroaki Kobayashi we are:
“The Filipinos… lead the way for their Asian neighbors in embracing advancements in technology. In fact, their level of appreciation for key technologies resemble closely their American counterparts,” he said. (Source: Yehey)
Kobayashi-san apparently based this on the surge of camcorder sales, LCD TVs, and rear-project TVs.
Personally, I don’t think this is an appropriate measure of tech savvyness. I find it more a measure of marketing gullibility and the penchant for bragging rights. Sort of like the “mine-is-bigger-than-yours” mentality.
In fact, when I saunter around the applicance stores, I hear people say, “Ok itong TV, high-definition yan!” as if we can truly take advantage of HDTV in Philippines. I also wonder if they get equally disappointed when they view pirated DVDs in those monitors, with all the pixelation and artifacts (or worse, seeing silhouettes of people standing!), not to mention the lousy audio if pumped out of their home theater systems.