Asus unveils successor to its Zenbook, the Zenbook Prime

It was barely three months ago when the Asus Zenbook was introduced to the market. It was one of the best-looking Ultrabook ever made and is quite comparable to Apple’s MacBook Air. Today, Asus launched its new and improved Zenbook, featuring Intel’s latest Ivy Bridge processor for a better overall performance.

zenbook prime unveiled

From preliminary testing, we found that the new integrated graphics (Intel HD Graphics 4000) from Ivy Bridge offers a huge boost in graphic performance as compared to Intel HD Graphics 3000 found in Sandy Bridge chips.

So aside from having the latest Intel chips, what else is new with the Asus Zenbook Prime?

One major niggle we found on the Asus Zenbook UX21 we reviewed before was the keyboard. Its keys are a bit flat that they don’t provide enough tactile feedback when typing making you wonder if you’ve pressed a key hard enough. There’s also the lack of backlight which should be a common feature in premium notebooks.

asus zenbook prime keys

Well Asus fixed that with this latest generation of Zenbook. The backlit keys are a bit raised now and gives a soft feedback and they also improved the trackpad to be more precise and responsive.

The 13-inch Asus Zenbook before has already the highest resolution display on a laptop with 1600×900 but with the Zenbook Prime, they upped the ante to having a full HD display of 1920×1080 for a better and sharper picture. It even has an IPS LCD panel for wider viewing angles.

asus zenbook prime_

There’s not much change done on its exterior features. It still has its sexy looks, ultrathin edges and brushed metal finish. If it ain’t broke why fix it right?

The Asus Zenbook Prime will be available in stores this June starting with the Intel Core i7 model (UX31A) which will go for Php69,995.

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  • Andrei

    Mamamasko kay Santa Calv >:)

  • chavsraul

    please provide the windows experience index of this machine. that will give us a more objective basis with regards to processor, memory, graphics, hard disk, etc. thanks.

    • as much as we want to, they didn’t even allow us to touch the unit. hehehe.

  • Griswold

    hayyy ang mahal… kelan lalabas yung mga murang ultrabooks nila?