Backfiring Philippine SEO Campaigns

As discussed in SEO Philippines Yahoo! Groups:


INQ7 reports that Google bombing on Arroyo and officials backfire. That is not the case. Google never directs a user to a different URL from the search result page. The search for [sinungaling] leads to:

Screenshot of Google Search Result Page pointing for Sinungaling pointing to Bunye's page

When the user clicks, he is sent to the Young Radicals page, apparently by Google. But is actually the Office of the President’s web server that was set up to do it. It checks if the user was sent by Google using the Referrer header. (Mispelled as “Referer”). Here is a manual request using telnet for a TCP connection.

telnet 80
Connected to
Escape character is ‘^]’.
GET /profiles_bunye.asp HTTP/1.0

HTTP/1.1 302 Object moved
Connection: close
Date: Wed, 23 Nov 2005 09:49:31 GMT
Server: Microsoft-IIS/6.0
Content-Length: 154
Content-Type: text/html
Cache-control: private

This is an instruction for the browser to go to that page instead. If you open the page normally by typing it into your browser, the “Referer” header will be absent and the page will open normally.

Philippine Star Pinay

Now, if you search for the term [pinays], this Philippine Star page page comes out: Most comprehensive to surf beautiful pinays. What?

In search engine optimization, this is called a doorway page – explicitly created to lure search engine users. In this case, they are targetting the keyword “pinays.” But they have gone overboard.

Pinays at Philstar

To make things worse, the links in the page point a blank page with nothing but “Hello.” And, the logo of the site points to a company at Gone. They must have closed shop with their sloppy work.

Before hiring an SEO firm, I think should fix access to their Philippine Star articles and archives first. The site is notorious for not keeping articles for a period of time.

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  • So they counter a Google bomb by snubbing Google?

    SEO suicide.

  • It looks like a 302 redirect, which means the link will still appear in the search results, right? In effect, they will maintain their search engine ranking, while redirecting visitors to the YR site.

    Not exactly SEO suicide. It’s a twisted case of link hijacking because they were G-bombed in the first place.

  • This one is good.

  • Google bomb? Isn’t this the means by which the US Military uses Google Maps to aim where to drop their bombs? Or in the same light, the means by which terrorists pinpoint where their next suicide bombing attack will be?

    Google maps + nuclear bombs = Google bomb!

    Ehehehehe 😀

  • bit

    Am I the only one who thinks that what these Young Radicals are doing is just so completely lame?

  • that was a novice about SEO, can hardly do such thing! 🙂

    relevant content + keyword = high SERP (worth the heed)

  • That was done in Bush, too. Google has changed the algorithm. No more keywords bombing. Google has learned from Bush experience.

  • This is good article to read… thanks to contribution about doorway pages.

  • I definitely agree with you there. Well said.


  • Thanks for this article. 🙂

  • I suppose some seo campaigns will backfire

  • That is a really good tip particularly to those new to the
    blogosphere. Brief but very accurate info… Many thanks for sharing
    this one. A must read article!