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Backfiring Philippine SEO Campaigns

Posted Wednesday, November 23rd, 2005 6:02 pm by Miguel Paraz
Viewed 4928 times | Related entries: The Internet

As discussed in SEO Philippines Yahoo! Groups:

Sinungaling

INQ7 reports that Google bombing on Arroyo and officials backfire. That is not the case. Google never directs a user to a different URL from the search result page. The search for [sinungaling] leads to:

Screenshot of Google Search Result Page pointing for Sinungaling pointing to Bunye's page

When the user clicks, he is sent to the Young Radicals page, apparently by Google. But is actually the Office of the President’s web server that was set up to do it. It checks if the user was sent by Google using the Referrer header. (Mispelled as “Referer”). Here is a manual request using telnet for a TCP connection.

telnet www.op.gov.ph 80
Trying 202.91.163.10…
Connected to www.op.gov.ph.
Escape character is ‘^]’.
GET /profiles_bunye.asp HTTP/1.0
Referer: http://www.google.com/search?q=sinungaling
Host: www.op.gov.ph

HTTP/1.1 302 Object moved
Connection: close
Date: Wed, 23 Nov 2005 09:49:31 GMT
Server: Microsoft-IIS/6.0
Location: http://youngradicals.blogspot.com
Content-Length: 154
Content-Type: text/html
Set-Cookie: ASPSESSIONIDSADCSSQA=DFKMNBACAALHLIDFNDKAMLIE; path=/
Cache-control: private

This is an instruction for the browser to go to that page instead. If you open the page normally by typing it into your browser, the “Referer” header will be absent and the page will open normally.

Philippine Star Pinay

Now, if you search for the term [pinays], this Philippine Star page page comes out: Most comprehensive to surf beautiful pinays. What?

In search engine optimization, this is called a doorway page – explicitly created to lure search engine users. In this case, they are targetting the keyword “pinays.” But they have gone overboard.

Pinays at Philstar

To make things worse, the links in the page point a blank page with nothing but “Hello.” And, the logo of the site points to a company at www.e-search-engine-optimizations.com. Gone. They must have closed shop with their sloppy work.

Before hiring an SEO firm, I think philstar.com should fix access to their Philippine Star articles and archives first. The site is notorious for not keeping articles for a period of time.


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15 Responses to “Backfiring Philippine SEO Campaigns”


  1. More on Pekeng Pangulo -- Macalua.com » November 23rd, 2005 18:43
    1

    [...] Eagle Eye Miggy has the lowdown on the INQ7 report about the “botched” Pekeng Pangulo Googlebomb campaign. [...]

  2. » Who will watch the watchdogs? - Ambot ah! [ technology news and reviews ] » November 23rd, 2005 21:20
    2

    [...] It’s the bloggers that expose cases of plagiarism in the newspapers as exemplified in the latest Yema fiasco of Inq7.net. Now bloggers are the ones explaining to Inq7.net what’s the real story of that Google bombing for “pekeng pangulo”. [...]

  3. Mike » November 23rd, 2005 21:54
    3

    So they counter a Google bomb by snubbing Google?

    SEO suicide.

  4. IT Girl » Google bombs and tricks » November 23rd, 2005 22:26
    4

    [...] Now, unless the OotP pulls a dirty trick, YR should be able to win this, uh, showdown. Don’t you just love the Internet. ETA: Check out Miguel Paraz’s take on this and more — Backfiring Philippine SEO Campaigns. [...]

  5. ManuelV » November 24th, 2005 07:58
    5

    It looks like a 302 redirect, which means the op.gov.ph link will still appear in the search results, right? In effect, they will maintain their search engine ranking, while redirecting visitors to the YR site.

    Not exactly SEO suicide. It’s a twisted case of link hijacking because they were G-bombed in the first place.

  6. Silviu » November 24th, 2005 08:25
    6

    This one is good.

  7. The J Spot » November 24th, 2005 10:57
    7

    Search Engine Optimizers attack the Philippine Gov’t. The Administration strikes back!

    Activists are now bringing their fight to the Internet.  Young Radicals,
    a blog featuring “radical youth’s views, activities, debate, ideas,
    reviews and literary works” called for a Google Bomb featuring…

  8. J. Angelo Racoma » November 25th, 2005 09:35
    8

    Google bomb? Isn’t this the means by which the US Military uses Google Maps to aim where to drop their bombs? Or in the same light, the means by which terrorists pinpoint where their next suicide bombing attack will be?

    Google maps + nuclear bombs = Google bomb!

    Ehehehehe :D

  9. bit » November 25th, 2005 10:41
    9

    Am I the only one who thinks that what these Young Radicals are doing is just so completely lame?

  10. iblog - The 1st Philippine Blogging Summit » Calm as a (Google)Bomb » November 25th, 2005 20:12
    10

    [...] Young Radicals blog and call for a googlebomb on President Arroyo. Malacanang’s IT parries with a referrer-redirect. [...]

  11. isulonggirl » June 9th, 2006 18:20
    11

    that was tricky..as a novice about SEO, can hardly do such thing! :)

    relevant content + keyword = high SERP (worth the heed)

  12. Webhosting Directory » January 18th, 2008 18:31
    12

    That was done in Bush, too. Google has changed the algorithm. No more keywords bombing. Google has learned from Bush experience.

  13. venkatseo » October 6th, 2008 14:30
    13

    This is good article to read… thanks to contribution about doorway pages.

  14. SEO Philippines » December 10th, 2008 18:14
    14

    I definitely agree with you there. Well said.

    -Briana

  15. Hectic Capiznon Bloggers 2009 » March 6th, 2009 12:17
    15

    Thanks for this article. :)


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