Call Center Malls: SM and Robinsons

Posted Thursday, November 10th, 2005 11:43 pm by Miguel Paraz
Viewed 9578 times | Related entries: Outsourcing

From SMIC to build 10-floor call center building:

Publicly-listed SM Investments Corp. (SMIC), the flagship holding company of mall magnate Henry Sy, will start construction of a 10-storey call center building beside the SM Mall of Asia within the first quarter next year.

This is on top of the existing building. At present, “Cyberzone” is the brand name for SM’s retail computer and cellphones at Megamall Ortigas and North EDSA. SM has a big client already:

Dell will lease the entire second floor of SM CyberZone 1 with total floor space of 14,000 square meters. A supermarket will operate in the first floor and the third to sixth floors will serve as parking facility.

Dell is currently training its team after moving out of other call center providers.

From running a “ShoeMart,” to outsourcing.

The top SM competitor is also buy. Robinsons Land opens Lipa, Bacolod malls to call centers. This will tap talents in Batangas and Negros, on top of their Cainta Rizal and Novaliches Quezon City locations.

So the mall lifestyle and call center lifestyle are converging?

Setting up a call center facility inside a commercial establishment such as malls is now an emerging trend among call center operators because of the insufficient office space available in the metro and easy access to mall amenities for the agents.

And probably because outside of the Metro Manila call center hubs, it is not practical - or safe - to go out in the streets in the middle of your shift.


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18 Responses to “Call Center Malls: SM and Robinsons ”

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  1. wendy » July 20th, 2007 17:54

    what is the nearest call center in sm fairview?tnx a lot

  2. yayi » May 22nd, 2007 15:44

    How about here in Baguio City? I often passby the building near people support. When will it start opertating or hiring employees? I want to apply there it’s nearer rather than going to loakan.

  3. emac » June 3rd, 2006 03:40

    Everything about call centers in the Philippines, visit http://www.pinoycallcenter.com . Find call center jobs business process outsourcing, articles, news, discussions… Call center in the Philippines

  4. riche » February 2nd, 2006 13:43

    Yes, Robinsons is also locating alongside Teletech building in Dumaguete…a trend they have started here in Metro Manila…

  5. Ashley » December 8th, 2005 09:36

    great news!great opportunities!!!!im looking forward for the call center that soon would be born in my hometown……i dont have to work in manila bec there would be a new career with the same field….and thats cool…hoping to know more infos about it!!!!

  6. Ashley » December 8th, 2005 09:21

    well,its good to hear that a call center will soon conquer batangas region….maybe i would transfer on my homeland…..this news is a great opportunities to those who seek jobs…..

  7. riche » November 14th, 2005 08:38

    For sure, callcenter located in malls will thrive, and many other malls will convert entire floors or several of their spaces for these services for the following reasons:

    1. Callcenter workers are highly paid, and at the end of the day, will they still go to other establishments to spend their money?

    2. If declared as an IT zone, a mall will enjoy income tax-holiday for 3-5 years.

    Now, it is said in the PEZA guidelines that an IT Park or an IT zone should be at least 5 hectares, but the first IT Park in Dumaguete, the SPI Technology Park is only 1.6 hectares. Recently, I read over the newspaper that PEZA has relaxed the space requirement for an area to be declared an IT zone. So expect more malls to get PEZA accreditation!

  8. riche » November 14th, 2005 08:09

    now i remembered it right. that was almost two years ago. epixtar had just broken ground to what was supposed to be the first callcenter in the provinces outside manila, subic and cebu, attended by no less than president arroyo herself. what triggered that thought, of locating a callcenter in a mall was the PEZA document that I borrowed from the local DTI on guidelines on operating IT Parks. That document stipulated that an accredited IT zone which should be at least five hectares will get a 3-5 years tax holiday. I presented to her a smart idea: what if your mall is declared as an IT zone by the PEZA, then your mall might not be paying taxes for 3-5 years! Immediately after that she gobbled up all the documents that I had, including the ones I had in my house for my research, and did not return the documents to me until now. I paid the DTI office in Dumaguete for those documents, but am not sure if they were able to secure a similar one.

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