In the Manila leg of its TV Roadshow for Asia Pacific, Ericsson, provider of technology and services to telecom operators, demonstrated its “˜End to Endless’ television solutions that are helping to drive the delivery of more content to more consumers across multiple networks and devices.
“œWe are witnessing rapid infrastructure changes in the Asia Pacific market as consumer desire to consume more and more video is shaping today’s television into an “˜anytime, anywhere’ experience. This move towards a multi-screen, multi-platform proposition is both a subscriber and revenue growth opportunity. We very recently highlighted this trend through our announcement with Chunghwa Telecom, Taiwan. Ericsson’s end to end solution will enable Chunghwa Telecom to offer an enhanced service across STBs, PCs, Smartphones, and Tablet devices, representing a significant replacement of existing functionality” said Eugene Sarmiento, Head of Multiscreen TV APAC, Ericsson.
Digital TV penetration in the APAC region is set to rise dramatically over the next five years, which presents a number of challenges to broadcasters and operators alike; not only in the acquisition and processing of high quality content but also in the management and efficient delivery of large volumes of video, media and audio across multiple platforms to multiple devices. Ericsson’s expertise in delivering next generation TV solutions to customers in the Asia Pacific market is invaluable as we enable them to bring the desired Individual TV Experience to consumers.
“œThis is part of our Networked Society vision – an important driver of the Networked Society is consumer demand for multimedia anywhere, anyplace, and any way they want it,” Elie Hanna, President and Country Unit Head for Ericsson Philippines and Pacific Islands, explained. “œThe Networked Society is the result of mobility, broadband and cloud computing coming together and becoming relevant to users. By 2016, we predict that there will be five billion mobile broadband subscriptions, and the challenge for content owners and distributors will be on how they can be creative in the environment where the technology is ready. However, even where creativity is present, it is not useful until consumers make it personal. This is why content creators, service providers, and technology partners like Ericsson must continue to collaborate towards connected creativity.”
Ericsson Consumer Lab research shows that people are watching more video content on devices such as smartphones and tablets, but 84% watch broadcast TV more than once per week. “œThis means there is a great opportunity to bring relevant solutions to viewers,” said Hanna.
He further revealed that “œour Consumer Lab studies show Video on Demand’s share of wallet in increasing in size and is a new revenue stream that pay TV providers should tap into.”
As part of the roadshow, Ericsson demonstrated TV viewing experience on the smartphones, tablets and PC to augment linear TV prime time television. Ericsson also showcased the award winning Ericsson Media Connect client, a device that lets users control live broadcast TV, on-demand video, internet video, photos and audio, seamlessly between devices in the Home.