I felt a twinge of envy when I saw several pictures of the Firefox bus in India. I wonder if I would see one here in Manila. If not a bus, maybe a jeep?
I recall someone telling me that we humans are such visual creatures. Establishing brands could be done by bombarding us with all sorts of media. It could be print, visual or through songs (think of all the songs that give you the so-called last song syndrome). I recall reading about Internet cafe proprietors setting the IE icon as the icon for Firefox so that users would still click on it and use Firefox.
It is going to be one heck of day when I see a Firefox bus or jeep here. And I hope that I have a camera when I do. I better 😛