Impact of Blogs on Brands
A couple of weeks back, PTB blogged about the Addict Mobile photoblog and then there’s the perpetually active Smart Wifi post. Now there’s a whitepaper that aims to put forward a model to measure quantitatively the impact of blogs on brands (PDF).
“We wanted to take a scientific approach – objectively demonstrating which bloggers have authority and an ability to affect corporate reputation.” Mark Rogers, CEO at Market Sentinel said. “Using the science of citation indexing, and the Dell case study, we are able to quantify and analysis the impact each blogger has on a company’s brand image and analyse the indirect influence as well as direct impact: proving that blogging has a significant affect on reputation.”
Can anyone from Smart Wifi or Addict Mobile care to comment?