Intel will be dropping the “Pentium”
Posted Monday, January 16th, 2006 3:48 am by Abe Olandres
Viewed 1910 times | Related entries: Personal Computing, Tech News
Intel has made a final decision to get rid of one of its oldest and most valuable brands, sources told TG Daily: “Pentium,” unveiled in 1993 for its P5 processor generation, will begin to quietly disappear in the current CPU generation such as the single-core 600 series as well as the D 800 and D 900 families.
The “Pentium” brand has been one of the most recognizable names in the technology world. Intel dropping the brand is something I don’t really understand. They spent millions coming up with that cool name and building it up. It’s a strong name brand which I believe the common folks associate with speed.
The decision to depart from an established brand always is risky, but Kevin Krewell, principal analyst with In-Stat/MDR and editor in chief of the Microprocessor Report, suggests that the Pentium naming tradition was becoming old, confusing and desperately needed a refreshment.
But a new brand would be much more confusing, IMO. I guess the MHz war is totally over now.
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6 Responses to “Intel will be dropping the “Pentium””
[...] I did a quick post over at PTB about the news that Intel will be dropping the Pentium brand. See full entry at PTB. [...]
“Intel Core” + Intel Macs = “Apple Core”
Baka they think it’s satanist or something…
well why not with the new names no more p4 something, i read that some site awhile back that they have new numbering system for their dual core processors and others.
Ahaaaa! Name Branding.
Well if they are going to change it or they did already. They have a strong reason behind it. but I hope that it doesnt backfires. Remember Computer Associates (the company that brought you the Clipper programming language) they change to CA (Ok thats a company name). Novell Netware to IntraNetware, I’ve heard things got out of hand during that name change and change it back to Netware. And again, instead of Novell Netware 7 they will launch it as “Open Enterprise Server”
Lets just wait until this new shift will show success or say “See, I told you so.”
well. fancy names doesnt matter. what matters most is the performance. whatever aspect you look at it, AMD athlon still beats intel’s procs.
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