When a consumer brand starts getting placement in a blockbuster film, you know it’s definitely going to be a huge boost for brand recognition. Alcatel announced over at their FB page that the upcoming Iron Man 3 film will feature their new One Touch smartphones which were recently unveiled during CES 2013.
The actual partnership is between Chinese TV brand TCL and Marvel Studios and we’ll see Tony Stark’s Smart TV of choice as TCL’s humongous 110-inch Ultra HD China Star 3D TV on May 2013.
TCL’s mobile brand, Alcatel, will also be joining the fray but it’s not yet clear which of their new smartphones we’ll see on the film. They unveiled three new One Touch handsets during CES 2013.
There’s the ultra-light smartphone with a 4.7-inch IPS display called the One Touch Idol; the thinnest smartphone yet at 6.45 mm (at the thinnest point), the One Touch Idol Ultra; and the first phone to feature a quad-core MediaTek (MT6589) chipset, the One Touch Scribe HD.
I don’t know about you but Alcatel seems to be improving with the designs of their new handsets. This brand placement on Iron Man 3 is one example of how TCL and Alcatel will share their products to US consumers in 2013.