Jollibee responds to PR nightmare on YouTube
Posted Saturday, October 28th, 2006 2:58 am by Abe Olandres
Viewed 26025 times | Related entries: PR Insider, The Internet
I posted a video on the Jollibee Scandal found at YouTube last week-end (see: Jollibee Scandal: Mascots humping on YouTube). The video has been online for two weeks and has sparked some debate between bloggers and the bee-loving consumers.
Jollibee Food Corp, thru an email, sent out this response to that scandal:
Dear Parents,
We regret to inform you that a video depicting our well-loved Jollibee mascots in a distasteful situation is now circulating online. The material is obviously no more than someone’s idea of a senseless amusement. Yet we cannot ignore the equally obvious risk of its effect on our children.
Jollibee created the mascot for kids, their wholesome fun and carefree innocence. We’ve worked hard and unceasingly for the mascot to earn your kids’ trust and love. It would be so sad to have all this swept away by one mindless prank.
We will not let this pass, neither will we let it happen again. Be assured we are taking all necessary steps to bring the culprits into account. One thing we know we can count on is your support in countering this threat.
Please help us spread the word that this corrupting material should not be passed on any further. This simple act of control will go a long way in protecting our children.
We apologize for any offense this incident may have caused, and thank you for your understanding and cooperation.
Sincerely,
JOHN VICTOR TENCE
VP Corporate Human Resources
Jollibee Foods Corporation
I’m not sure if that’s the right thing to do but by bringing the issue to the general public (could there be some printed version somewhere?), Jollibee has got people really curious about this YouTube video.
A quick check on my blog’s stats showed hundreds of searches (closing to a thousand now) for “Jollibee Scandal” from Google. So, by telling people not to link to the video, they’re actually helping spread the word about the humping mascots.
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19 Responses to “Jollibee responds to PR nightmare on YouTube ”
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I’ve seen that jollibee scandal too.
napaka immoral naman ang mga gumawa nyan, naturingan pa naman sila na empleyado ng jollibee.Pero walang kaso sa akin un, sa Jollibee restaurant pa rin ako kakain.
[...] Naughty Bee bangs innocent mascot. What else? McDonalds eats Cl. Sanders. Wow. Read letter of Apology.Jollibee [...]
yaki!! pero gusto q pa ng sex scandal ng jollibee pero sana ano hindi na mascots sana ung mga custumers naman ang aking napapanonod nohhh!!!!!!!!v v
LOL eh parehong lalaki un eh. Gusto mo mapanood. hehehe
anu ba naman kayo,.. who ever did that,.. napaka toyo nyo,.. jollibee mascots ay para sa bata … di nyo da[at ginagawa yan… mga makamundong bagay… grabe yan ah…
yaki!! pero gusto q pa ng sex scandal ng jollibee pero sana ano hindi na mascots sana ung mga custumers naman ang aking napapanonod nohhh!!!!!!!!v v
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I think Jollibee did the right thing in issuing this statement. Jollibee’s brand image is built on a family-friendly fast food restaurant. Of course it has to protect its mascots, the very representatives/emblems of its brand to the world.
I just think it’s shameful for these two employees to tarnish such a well-loved brand and a proudly Filipino one at that.
I think its better to call all the service crew who handles mascot. Tawagin lahat sila at paaminin… Takutin nila na idedemanda sila isa isa kapag walang umamin at subject sila for investigation.
[...] Jollibee responds with what was supposedly the best-quality damage-control letter burger money could buy, but it strikes us as either uninspired or merely pales in comparison with the kind of naughtiness we’re faced with. Now, if all you kids would listen closely, you’d hear the mad, gloating laughter of all of McDonald’s Philippines’ footsoldiers. [...]
pinoymoneytalk: It’s still up.
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