Make way for the Ivy Bridge: 3rd Generation Intel Core Processors

Last June 15, Leighton Phillips, Asia-Pacific director of product marketing in Intel introduced the quad-core 3rd generation Intel Core processor family codenamed Ivy Bridge.

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During the launch, they stressed more on gamers, media enthusiasts and mainstream users to showcase how the Ivy Bridge processors are used to its maximum potential. These processors are now available in high-end desktops and laptops. The new processors are the first chips in the world made with Intel’s 22-nanometer (nm) 3-D tri-Gate transistor technology.

These new processors have as much as 20% microprocessor performance improvements – browsing the Internet, photo/video-editing, online-gaming are now a whole lot faster.

In the coming months, a new wave of systems ranging from Ultrabook devices, to servers and intelligent systems in retail, healthcare and other industries will be available in the market.

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More than 35 new ultra-sleek, ultra-responsive Ultrabook systems are available now and will be available for purchase within the month. In the next year, more than 110 designs are expected. These Ultrabooks are more stylish, responsive and has enhanced security targeted to consumers and enterprise users. The Ultrabooks that are powered by the new Ivy Bridge processors can be twice as fast in terms of graphics performance and has longer battery life compared to Sandy Bridge. Let’s not forget that these will be thinner and very stylish.

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They demonstrated how the new Ultrabooks will be able to transition from hibernation mode to the active state right after you push that power button. Not only that – it will keep updating your social networks and emails while the Ultrabook sleeps so that the moment you power it on, everything is updated, just like in smartphones.

Another factor they stressed out on is on how important security is for consumers. The next wave of Ultrabook systems will have enhanced security features, including the Intel Anti-Theft Technology that can let you disable the system and make your device as good as a brick if it is lost or stolen. Aside from this, they will have Intel Identity Protection technology built in to ensure people’s identities – could work well on social networks and emails.

Leighton also demonstrated the new prototype for an Ultrabook/Tablet. Here, you can see the touch-screen Ultrabook:

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And just by sliding the display by the hinges, you can turn it into a propped-up tablet. You can also push it down and make it flat and have it in portrait mode.

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Leighton demonstrated this during the launch but emphasized that everything else is still on the works. He did say that these might be released at the end of this year.

Intel challenged the industry to shape the future by giving computers senses, or the ability to see, hear and feel much like people do. Seems like the addition of the touch-enabled devices is only the beginning!


1 Comment

  1. Griswold /

    I hope they will also release affordable ultrabooks? one thing that’s keeping ultrabooks from going mainstream is its price. pero i think thats the appeal din. if bumaba price ng ultrabook then kelangan lalong bumaba ang price ng ordinary laptops.

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