Mobile Top Level Domain (ICANN accredited manager of mobile domains) has made available the .mobi (or dotMobi) extension for initial registration to members of wireless trade associations. Which are described as:
Participating mobile industry associations are Australian Mobile Telecommunications Association (AMTA), Cellular Telecommunications & Internet Association (CTIA), The Canadian Wireless Telecommunications Association (CWTA), GSM Association (GSMA), Mobile Entertainment Forum (MEF), Mobile Marketing Association (MMA), NZ Wireless Forum and the Rural Cellular Association (RCA).
I wonder if Globe, Smart and Sun Cellular are members?, if so they can go grab their domain names. Company’s with trademarked names will be able to register on June 12 while the general public can start on Aug 28.
For a dotMobi name to be valid it must comply with these rules
1. A dotMobi domain name must have at least three characters.
2. A dotMobi domain name may only contain the English-language letters A through Z, and the digits 0 through 9.
3. It may contain hyphens, but hyphens cannot begin or end the domain name. Spaces and special characters are never permitted.
Now that’s the good news, the bad news is that a domain costs around $140 for trademarked names, while generic names go for $45. Compare that to ordinary TLD’s which can go as cheap as $8.
The .mobi domain is for mobile content which are specifically targetted for the small screens of cellphones and other wireless mobile devices.
Further information can be found here