Multiply to drop blog and social network services by December

If you haven’t been active in Multiply lately but still have important photos or what have you from your account, you might want to log back in and pull those out as Multiply just announced that they will be ceasing their free blog and social networking services by December 1.

Stefan Magdalinski, CEO of Multiply Global

Multiply CEO Stefan Magdalinski made the announcement last Tuesday, August 7. He apologized to their loyal subscribers who’s been with them since 2004 and hoped for their understanding for this business decision.

“From December 1st, we will unfortunately no longer be able to support Multiply in its current form – notably we will be removing the social networking and content sharing part of Multiply(photos, videos, blogs, social messaging, etc.). We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can.

For our existing users of social networking features, we will be providing easy ways for you to either download your stuff (photos, blogs, content, etc), or migrate it to other online services. We’ll announce the precise details shortly. It will be your choice whether to download, migrate, or just let your content lapse (and get deleted). For our existing ecommerce users (both buyers and sellers) in Indonesia and the Philippines, there will be no action required.

Regarding any existing Multiply Premium subscriptions we will refund any unused balance, and apologize for any inconvenience this will cause. Please contact customer service to request a refund. Note that this is for Multiply Premium, not the ecommerce related Multiply Trust product.”

Loyal fans of Multiply from its largest user base (Philippines and Indonesia) aren’t happy with this decision and made their sentiments known on Mr. Magdalinski’s Multiply site which seems to be hacked or hidden as of this moment.

Multiply has been focusing on their e-Commerce site for almost two years now and it’s clearly the direction they want to take moving forward. With a lot of better social networking platform options available right now, Multiply sees that it’s better to focus their resources in their e-Commerce platform and let go of one of the most popular local social networking site in the pre-Facebook era.

[Multiply]


1 Comment

  1. Griswold /

    it’s bound to happen. but i dunno why they can’t leave it as is for those multiply fanatics? just discontinue support and development for the social networking part.

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