Obi just launched the OBI SF1 and SJ1.5 smartphones. Designed by San Francisco based design company Ammunition, the OBI SF1 and SJ1.5 smartphones delivers “˜elegant design and no-compromise technologies and features’
Both the OBI SF1 and SJ1.5 smartphones have 5-inch displays, with the higher-spec’d SF1 bearing an elevated screen protected by Corning Gorilla Glass 4 and with Full HD resolution. The OBI SJ1.5 on the other hand features an HD Corning Gorilla Glass 3 display.
The OBI SF1 is powered by a 1.5 GHz 64-bit Qualcomm Snapdragon 615 Octa Core processor with 4G LTE connectivity and comes in two variants, one with 3GB RAM and 32GB internal storage and another with 2GB RAM and 16GB internal storage.
Moreover, the OBI SJ1.5 packs a 1.3GHz Quad Core MediaTek processor with 1GB RAM and 16 GB internal storage. Both the OBI SF1 and SJ1.5 has Dual-SIM capability.
OBI SF1 Specs
|OS||Android 5.0.2 Lollipop|
|Processor||Qualcomm MSM8939 Snapdragon 615|
|1.5 GHz 64-bit Octa-core processor; Adreno 405 GPU|
|Memory and Storage||32GB Internal Storage + 3GB RAM /
16GB Internal Storage + 2GB RAM
(DDR3 RAM and eMMC 4.5 ROM)
|MicroSD, up to 64 GB|
|Display||5” JDI In-Cell IPS|
|Full HD (1080 x 1920 pixels)|
|Corning Gorilla Glass 4; Oleophobic Coating; Fully-laminated OGS (One Glass Solution)|
|Camera||13MP AF with LED Flash; Sony Exmor IMX214 Sensor; f/2.0 Aperture|
|5 MP with LED Flash|
|Dimensions||146*74*8mm (7.8mm body with 0.2mm floating display)|
|SIM||Dual SIM (Micro+Nano)|
|Battery||Embedded 3000 mAh Li-Po battery with Quick Charge 1.0|
OBI SJ1.5 Specs
|OS||Android 5.1 Lollipop|
|1.3 GHz Quad-core processor|
|Memory and Storage||16GB Internal Storage + 1GB RAM|
|MicroSD, up to 32 GB|
|Display||5” IPS with curved glass touch panel|
|HD (1280 x 720 pixels)|
|Corning Gorilla Glass 3; Oleophobic coating|
|Camera||8MP AF OV8865 with LED Flash; f/2.2 Aperture|
|SIM||Dual Micro SIM|
|Battery||Embedded 3000 mAh Li-Po battery|
Obi is a fairly new player in the industry but has already launched quite a number of smartphones since its inception last year. The new OBI SF1 and SJ1.5 launch coincides with the company’s rebranding from Obi Mobile to Obi Worldphone. Obi is set to focus on the Asian and African market and battle it out with rising smartphone companies such as Xiaomi and Huawei. Obi is confident in making an impact on the emerging markets especially with the backing of former Apple CEO John Sculley.
In case you’re wondering if the OBI SF1 and SJ1.5 smartphones will set foot in the country, the answer is yes. Few weeks ago, we met with OBI executives who flew in from the US and discussed their plans of bringing the Obi smartphones in the Philippines.
The OBI SF1 and SJ1.5 smartphones are set to hit the global market by October and we’re expecting it to be launched in the country on the same period.
The OBI SF1 is priced at USD 249 (around Php 11.6K) and USD 199 (around Php 9.2k) while the OBI SJ1.5 has an SRP of USD 129, roughly Php 6,000.