Panday SEO Recipe

Pretty catchy title don’t you think? With the other telefantaseryas about to end, it’s only relevant that entertainment and pseudo-entertainment bloggers start thinking about the next hit TV series that millions of caveman clickers will look for. If the lessons of PinoyTopBlogs and Pinoy Big Brother haven’t filtered in, let me spell it out for you: sites with pang-masa appeal click online. In AdSense terms: pang-masa topics are click magnets.

Here’s my recipe for a Panday-powered blog that can duke it out with the best of them:

The Domain Name

Get a good domain name, preferably something with [panday] in the URL. I would have bought panday.com.ph but I think that would be too much for now. The more serious showbiz bloggers may want register it.

So off we go to Blogger/Blogspot, my favorite splog generator. Both “http://panday.blogspot.com” and “http://angpanday.blogspot.com” are taken, so I registered “http://ang-panday.blogspot.com“. The old parchment theme fits just right!

Why ang-panday.blogspot.com? Well [panday] and [ang panday] are the two main keyword phrases I’m optimizing for. It may not have that much effect as SEO goes, but to have your keywords in the URL is better than not having them at all. It also helps your branding initiatives. Easy-to-remember domain names are always the best.

Check the Competition

Do a Google search for Ang Panday and Panday. You get your usual ABS CBN entries, some Wikipedia content, some assorted blog posts. The sites to look out for would be the usual showbiz/entertainment blogs dominating PinoyTopBlogs.

Splash of angpanday.blogspot.com is getting ready to launch his/her site (sorry Splash don’t know if you’re a he or a she - can I interview you???). This blogger owns the Pinoy TV blog scene. If it’s a TV show that’s high up in the ratings, chances are he has a dedicated Blogspot site for that. The guy even builds sites before the TV show starts airing, which is a pretty smart move: the site has “aged” and is primed for SEO. He also has PR4 and PR3 on-theme sites. These sites are used to distribute PageRank to his new projects. It’s a veritable link farm for the Pinoy TV niche. I got tired counting the number of Blogspot sites he created. I think they’re over 20.

Because Splash’s Panday blog site has his Pinoy TV link network to back him up, I would say he’s my Panday blog site’s main competition. Him and the other Pinoy TV guru, Rickey (first time I’ve read fugly and Regine Velasquez in the same sentence man! hehe)

The Content

You can also call this section, the “on-page” factors list - what should I put on the blog to make it rank high up the SERP?

I wouldn’t worry too much on keyword density, frequency, prominence and proximity because of this.

I would just want to be able to post regularly. Search engines love sites that are updated frequently. If I post one Ang Panday related article every day then that’s good enough for me.

I’ll content myself with copy/pasting snippets then acknowledging the source. That’s important. Otherwise, it would be plagiarizing. If I can come up with original content, better. I’ll try, but no promises. For those writer-block moments, you can get preliminary Panday-related content from Wikipedia.

If there’s one thing I would like present on the text content, it’s related terms. Your blog entries better have words that are related to Panday. Unfortunately, there’s no tool available which can give you the list of related terms. For this exercise, we’ll use your commonsense. Think word chains.

• Panday - Flavio, Fernando Po Jr., FPJ, Filipino hero, Philippine hero, Pinoy hero, blacksmith, espada, sword, dagger, Lizardo, villain, hero…
• Panday - Jericho Rosales, ABS CBN, teleserye, fantaserye, GMA…
• Panday - Heart Evangelista, MYX…

Those words need to be built into your copy. Put them inside all the usual SEO on-page spots.

Building Link Popularity

Just like our central character who only gains respect when he holds the sword/dagger, our Ang Panday site isd nothing without link popularity. This is why Splash’s site is so dangerous. He has a lot of sites in his inventory which he can use to link to his new Panday site. What do I have? Nada. So help our project out and start linking to ang-panday.blogspot.com.

If you want to help the project out, please link to the site. Here are some code snippets you can use:

• <a href="http://ang-panday.blogspot.com">Panday</a>
• <a href="http://ang-panday.blogspot.com">Ang Panday</a>
• <a href="http://ang-panday.blogspot.com">Ang Panday - Jericho Rosales</a>
• <a href="http://ang-panday.blogspot.com">Jericho Rosales and Heart Evangelista Forever</a> (I know, I know)

Notice that I used different anchor text (Panday, Ang Panday, Ang Panday - Jericho Rosales, etc.). This is because some search engines like it if people linked to your site “the natural way”. In past years, SEOs linked to sites with just one anchor text in an effort to boost that site’s rankings for the keyword in the anchor text. Search engines like Google were quick to catch this practice and it made changes to its algorithm. Today, the more varied your anchor texts are, the better it is for your site because it’s close to “the natural way” of linking. Think chaos theory.

Patience is a Virtue

Then you wait. SEO is not an overnight thing. As you slowly grow your content pages, put SEO in the backburner. Focus on how you can improve your visitor’s experience on your site. Are you offering unique, relevant content? Is your site sticky enough? Give them more reasons to keep coming back. Also, try to build new links to your site.

Before you know it, you’ll be sitting on top of the SERP for the keyword phrases you want. See, now that wasn’t so hard was it?

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