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RIM upgrades BlackBerry Bold 9700 with 9780

The BlackBerry Bold 9700 is one of the successful smartphones from RIM. It exudes simplicity yet boasts of elegance at the same time. Its chassis’ chrome trimming and textured back makes the Bold the executive’s choice of BlackBerry. Given that, why did RIM came up with the 9780?

BlackBerry Bold 9780

The BlackBerry Bold 9780 is simply an upgrade of the 9700. It didn’t change much from the original Bold, which is a good thing. Why fix something that’s not broken right? The body is still the same, the display is still the same, even the processor speed and battery life are still the same.

It did, however, made three worthwhile upgrades to make you consider upgrading your Bold 9700.

First is the camera. From 3 megapixel, the 9780 now has a 5 megapixel camera. Ok not much of an improvement there. Then there’s the onboard memory storage which has been doubled from 256MB to 512MB which means more apps can be installed. microSD support is still the same at 32GB. Finally, it automatically comes with BlackBerry OS 6 which is a worthy upgrade by itself.

Gregory Wade, Managing Director of Southeast Asia, RIM, said: “œThe BlackBerry Bold 9780 is a powerful and feature-rich smartphone with an exceptional keyboard and a compact and stylish design. It comes with the popular new BlackBerry 6 operating system and delivers a truly outstanding mobile experience. We are confident that the BlackBerry Bold 9780 will be well received by customers in the Philippines.”

BlackBerry Bold 9780 Specs:

  • 624MHz processor
  • 2.44″³ display @ 480 x 360 pixels
  • 512MB onboard memory, support up to 32GB microSD
  • 3G/HSDPA
  • WiFi 802.11 b/g
  • Bluetooth 2.1 w/ A2DP
  • 5MP camera with LED flash
  • Li-Po 1500mAh battery
  • BlackBerry OS 6.0
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  • Carlo Angelo

    Calv, got your facts mixed up. 🙂

    Internal storage is still at 256MB, but the RAM got upgraded to 512MB.

  • kk

    hi 🙂

    I was just wondering if the capdase alumor for BB 9700 bold 2 will fit the BB 9780? =)