Yes, the Samsung Yepp mp3 player is more popular than Apple’s iPod in the whole of Asia. The study was conducted amongst over 8,000 consumers from all socioeconomic classes in Singapore, China, Hong Kong, Indonesia, Korea, the Philippines and Thailand.
MP3 player distribution for the whole region is as follows:
- Samsung Yepp – 14%
- Sony – 13%
- iRiver – 10%
- Apple iPod – 5%
In Singapore, the Creative topped the lot with 40% followed by Apple’s iPod at 18%. The Samsung Yepp was vastly popular in China.
No specific figures were given for the Philippines though but I have this gut feeling it’s the iPod.
Source: Marketing Magazine