Smart Communications recently launched a service dubbed “œSmart Click ““ Internet and more”.
The shops will provide the common internet shop services such as web surfing, chat, printing, network games etc. The difference is the location of these shops. Smart Click aims to bring Internet-shops-in-a-box (more precisely, in container vans) to the remote towns of the Philippines.
Smart Click started out in the remote island of Basco, Batanes. Smart will soon set-up in places such as Aurora, Tarlac, Zamboanga, Palawan and more.
I’ll give it to Smart, it is a great idea!
I just wonder if they can follow it through for long-term sustainability, relevance and positive impact to the remote communities.
Question is: Will these Smart Click Internet shops actually earn money? Or is it even designed to earn money? Is just an exercise in public relations or corporate social responsibility?
What will it take to make these Smart Click internet shops successful in a market frontier like the remote islands of Batanes and Palawan?
(More Smart Click articles on Technobiography: conceptualization, branding, business model, community e-centers, relevant content etc.)