Smart’s new logo, what does it mean?

Many of you may have already know that Smart has a new logo which they unveiled during the Black Eyed Peas Manila Concert last October 25. It looks more… uhh cute and fun now compared to the serious logo of before. Did you know this is the fourth version of Smart’s logo?

So what does it all mean? What does the 8 dots signify? And why did they choose those colors? Were they having Dippin’ Dots ice cream when they came up with this logo?

Well according to Smart, the rendering gives them a more youthful image and the vibrant colors also reflect the freedom and empowerment that Smart’s broader range of products and services make possible. The dots signifies flexibility and dynamism meaning Smart can rearrange them any way they want to represent anything. We can see a version for each product or service, or even a different rendering to celebrate a certain event.

“Our new look is an exciting metaphor of our business. From providing traditional telco services, Smart is evolving into a webtelco–offering Filipinos integrated access to call, text, mobile internet, wireless broadband, social networking and mobile commerce services,” said Orlando B. Vea, Chief Wireless Advisor.


15 Comments

  1. Ang baduy ng logo :)

  2. I agree. It’s super cheap-looking. Fail.

  3. chipipay /

    Who the hell approved this childish logo?

  4. kal-el /

    haha. geez, yung marketing genius na nag isip ng design na to mustve given one heck of a pitch to smart’s directors. The concept mustve been great and lofty, but the end product… not so ‘smart’. ;P

  5. I don’t like it either.

  6. ok naman yung logo for me.

  7. it looks youthful for me. pero sana one color lang yung circles. light blue will do. :)

  8. Anonymous /

    One word > PANGIT!

  9. mukhang braille… di ko lang ma decode :(

  10. It forms an arrow pointing to the right, i think. “moving forward” i guess is the theme?

  11. It does look refreshing! I actually like it. :)

  12. Nakakahiya ipagsabayan sa mga international tech logos haha!

  13. Don’t like it either. Would’ve looked better if they didn’t include the dots.

  14. YEs, it looks fun, bubbly fun. Nothing says its a webtelco, as Smart is claiming.

  15. Jonathan /

    The Dots I’m not sure, but the logo seems ok for me.

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