Saw this fun-looking digital camera over at the recently opened Sony VAIO store in SM Mall of Asia. The Sony Cybershot DSC-J10 looks just like your ordinary mid-range point-and-shoot camera but it has its own secret.
At first glance, the Cybershot J10 doesn’t look as sleek and stylish as the Sony T-series cameras with its curvy look. Sony is banking that it will appeal to the teens out there looking for a funky camera. Even the specs are not that spectacular to rave about.
So what’s so different about this camera?
It’s the pop-out USB plug! You see, the Cybershot J10 has a built-in 4GB of storage, foregoing the need for an SD card or a memory stick. Besides, 4GB is more than enough for a point-and-shoot. What’s good about this setup is that you won’t need a card reader nor a cable anymore just to transfer your photos. Just plug the camera into your PC and voila, it’s like a big flash drive that also double as a camera. Hehe.
Then there’s also the built-in battery. No need to remove the battery and use a separate charger for this camera. Really convenient especially when travelling since you don’t have to make room for a charger . All you need is the power cord for that USB or a USB adapter which you can also use with other USB-powered devices that you have.
Well that’s it. Oh wait, you’re also interested with its photo-capturing capabilities. Well the Sony Cybershot J10 is a 16.1 megapixel camera with a 4x zoom. No Exmor R lens here so don’t expect very good low-light photos especially with its lowest f/3.5 aperture setting. Although it can go up to ISO 3200, I doubt if the image would be usable at that setting. It can only do VGA video-recording but you’ll get Sony’s awesome Sweep Panorama feature.
This one is selling for Php13,999 which is a bit on the expensive side for a P&S of that specs but if you think you can find the built-in USB plug really, really useful then go ahead and get one.
|Sony Cybershot DSC-J10 Specs:|
|16.1 Mega Pixels, SteadyShot image stabilizer|
|1/2.3″ Super HAD CCD|
|Sony Lens, 4x optical zoom, 6.18 – 24.7mm (35 – 140mm)|
|2.7″ (230K pixels), Clear Photo LCD|
|4GB internal storage (Mass Storage / PTP,MTP)|
|Built-in battery (210 shots)|
|Intelligent Auto, Easy Shooting, Program Auto, Sweep Panorama, Scene Selection|
|Up to ISO 3200|
|Video recording: VGA (640 x 480, 30fps) / QVGA (320 x 240, 30fps)|
|Colors: Orange, Black, Blue, Red and White (all duotones)|