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Sony Ericsson Mix Walkman is the star in Sony’s Campus Roadshow

Sony, Sony Ericsson and Sony Music come together in an entertainment showcase touring across schools and universities. The campus roadshow dubbed “Like Performing Love Sony” will be showcasing the Sony Ericsson Mix Walkman and the rest of the Walkman phones we featured before. On top of that, there will also be a singing competition where the winner will get to perform at the Sony Year End Party in Singapore.

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The new Sony Ericsson Mix Walkman phone is the first Walkman handset to offer Zappin, a fun way to search and preview a song.  By pressing the Zappin key, the song moves forward to the chorus of the next track letting users decide whether it is a favourite.  A karaoke function on the phone also allows a user to lower vocals for any track so one can sing along with the tune.  The Sony Ericsson Mix Walkman phone can also be customized with different changeable color bands that come with the phone kit.
The “œLike Performing Love Sony” campus roadshow will have its first stop at Centro Escolar University. Students can join the “œLike Performing Love Sony” singing contest as an individual or as a group to win cash and Sony products worth up to $4,000.
Other universities that will get to experience the “œLike Performing Love SONY” campus roadshows and have a shot at the singing contest are as follows:
  • UP Diliman on September 13
  • De La Salle University on September 14
  • Lyceum of the Philippines University on  September 20
  • Far Eastern University on September 29

The Philippine grand prize winner, whether a group or solo act, will perform at the Sony Year End Party in Singapore and compete against the region’s other winners for more prizes.  Complete contest details are on (www.facebook.com/SonyPhilippines).

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  • Griswold

    Hmmm, Sony keeps on competing with Nokia for cheap feature phones. Or maybe they’re just keeping the Walkman brand alive?