Sony launches its latest full-frame camera line

Sony unveiled three new models ranging from full-frame digital cameras to a full-frame, full HD camcorder.

Sony RX1

The Sony RX1 is the world’s first 35mm full-frame compact camera. It has a 24.3-megapixel Exmor CMOS sensor, a bright Carl Zeiss Sonnar T* f/2.0 35mm fixed focal length lens, and a hi-fi BIONZ image processor. You’ll get high-end DSLR-quality photos on a small package.


The latest from the DSLR line (actually DSLT) is the Sony a99 which was launched last year. Like the RX1, the a99 has a 24.3-megapixel, 35mm full-frame Exmor CMOS sensor. It has the Translucent Mirror Technology, which amazingly replaces the swinging mirror of DSLRs with a stationary translucent mirror that directs light to the auto-focus sensor and image sensor. Sounds too technical but what it really does is that it improves subject tracking and focusing precision. Another key feature is the XGA OLED Tru-Finder that allows you to adjust your viewfinder for clearer and precise focusing. According to Sony, “œIt eliminates the guesswork in achieving your vision”. What you see, is what you get.

Sony NEX-VG900

The third new update, this time coming from the Handycam line is the Sony NEX-VG900. Packed with the same full-frame features of the RX1 and a99, the NEX-VG900 is for digital moviemakers and cinematographers. It has a 16.1-megapixel Exmor APS HD CMOS image sensor, a Quad Capsule Spatial Array Microphone for high-quality stereo (5.1 channel sound), and a progressive recording capability. You can also pair it with the optional adaptor so you can use your A-mount lenses.

Here are the suggested retail prices for these full-frame Sony cameras:

  • Sony RX1 ““ Php139,999
  • Sony a99 ““ Php139,999
  • Sony NEX-VG900 ““ Php149,999

All three comes with a 3-year warranty.

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