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Sony showcases best cameras at the Photoworld Asia 2012

Want to try out the best cameras and Handycams Sony has to offer? Better head to their booth at the Photoworld Asia 2012. Held at the Glorietta Activity Center, Sony highlights some of its best products on digital imaging from Alpha, Cyber-shot and Handycam.


Fun with the Cyber-shot

Never before have innovation, style and the most advanced technologies come together at affordable price points and high quality results than with today’s line-up of several new Cyber-shot digital still camera models.

Aside from the W series, which include models WX7 and W570, that feature some of Sony’s most affordable full-featured cameras to-date, the event also highlighted the reliable S series and H series both known for their superb high performance shooting capability and incredible imaging quality.


The stylish line-up of Cyber-shot T-series cameras were also showcased. Leading the pack is TX55, the world’s slimmest fashion camera and TX10, Sony’s sleek and chic underwater camera that’s also dust proof, and both shock and temperature resistant.

Aside from high-quality resolutions, all these models feature the Sweep Panorama mode which utilizes a CCD sensor to capture dramatic panoramic scenes. The Sweep Panorama mode allows the cameras to shoot images continuously to capture wide landscapes or tall buildings in one easy “œpress and sweep” motion and automatically stitch the images together to create one stunning panoramic photo.

Handycams with built-in projector

Boasting a fresh handycam feature ““ a built-in projector, the DCR-PJ5 is the first SD digital camcorder with such innovation giving users the chance to share captured memories anytime, anywhere.


With the new “œProjector Input” feature, users can also enjoy projecting contents from other compatible devices such as PlayStations, Walkmans, home theater systems, portable DVD players, mobile phones and and tablets.

With Sony’s precision engineering and miniaturization technique, there’s now a chance to able to place a bright, high-contrast projector beneath the LCD panel without adding too much bulk to the camcorder itself. Despite its tiny size, if used in a dark environment, the built-in projector is powerful enough to project images as large as 60 inches (@ 3m distance) in size.

Enthusiasts and professional-grade cameras

Packed with the best digital imaging technology, the Alpha NEX-5N, A65 and A77 caters to all levels of serious photography aficionados ““ from the hobbyist, to the budding professional, to the seasoned experts.


Measuring only 23.3mm at its slimmest point and made of tough and light magnesium alloy, NEX-5N is a step forward from its predecessor, the NEX-5N boasts of superb responsiveness, superior image quality with the creativity of a DSLR camera.

Second on this formidable digital imaging technology triad is the A65, the fastest camera of its kind bringing advanced features to budding photographers. The compact camera is backed by a higher version of Sony’s highly recognized Translucent Mirror Technology with a 15-point AF 3 cross-sensor system and full-time continuous AF, delivering fast shooting up to 10 frames per second.


Completing the line-up is the A77 camera which has the fastest 12fps burst shooting for interchangeable lens cameras with APS-C size sensor, not only in its class, but in the world.  The A77 features a better version of Sony’s award-winning Translucent Mirror Technology and boasts of an entirely redeveloped 19-point autofocus system (AF) with 11 cross sensors and full-time continuous AF that delivers blazing speed. Coupled with Sony’s enhanced Exmor APS HD CMOS sensor (24.3 effective megapixel resolution) and newly developed BIONZ image processor, the Translucent Mirror Technology allows users to take sharp, ultra-low noise photos at a blistering 12fps, making the A77 the fastest interchangeable lens camera in the world.

Something for the fans

Sony will hold various events to celebrate Photoworld Asia 2012 which includes a photography seminar with Alpha brand ambassador Paul Soriano entitled, “œMy Sony Alpha 77 Experience,” a photo-exhibition of the winning entries from the recently concluded “œGo Wide: Sweep Panorama On-the-Spot Contest,” which was held at Fort Santiago in Intramuros, Manila.  There will also be a performance by Zumba dancers that will showcase the impressive action photography capability of the Sony Alpha 65, which can capture 10 frames per second. Exciting promos are also in store for Photoworld Asia delegates and visitors like freebies for every purchase of Alpha, Cyber-shot and Handycam.

The PhotoWorld Asia 2012 is a 9-day event scheduled from January 26 to 31, 2012 held at the Glorietta Activity Center, Makati.

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  • thejorlanb

    Oh WOW…How i hope there would be some contests….