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Tonyboy Cojuangco’s New Play: Dream 3G?

The Philippine Star reports, “˜Tonyboy Cojuangco to go into cellphone business through his company Philippine Multi-Media System Inc., the operator of the Dream TV direct to home service.

Rumors that businessman Antonio “Tonyboy” Cojuangco plans to venture into the highly competitive world of cellular mobile telecommunications were finally confirmed after a company identified with him applied with the National Telecommunications Commission (NTC) for a license and frequency to offer third-generation (3G) mobile technology, a business that will entail billions of pesos in investments, The STAR has learned.

According to NTC sources, the company AZ holds office in DPC, the same building where Cojuangco’s other businesses such as Philippine Multi-Media System Inc. (PMSI) which operates satellite TV service provider Dream Broadcasting hold office. Industry sources, meanwhile, say that everyone in the telecommunications business knows that Cojuangco owns AZ.

Will he integrate the 3G service with Internet over satellite TV? They once marketed a one-way service where a conventional phone line is needed for the uplink. Perhaps they can now continue this plan with a 3G fixed wireless service for the return path.

Does this affect PLDT’s plans to buy Dream TV? Or will give up his TV business to go into 3G?

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