May 21, 2008

Posted by Karla in Mobile, Tech News, Telecoms | 21 Comments

U Mobile

ümobile is the first ad-funded mobile network in Asia. The said mobile network will go live in June 2008. A launch party was held last Monday at Rockwell tent where other PTB bloggers such as Rain Contreras, Anton Diaz, Mike Abundo, and yours truly were present.

For the first 6 months of the service, each subscriber will receive a free P100 load for the first 6 months.

Services

Aside from being an ad-supported mobile network, it’s difference is that there is no option for postpaid subscription. Thus, everything will be prepaid.

  • Voice Calls
  • Video Calls
  • SMS
  • MMS
  • IDD
  • Mobile Internet
  • and other value-added services

Where can I get the SIM card?

As of now, the mobile network is by invite. Those who have received invites may send an invitation to their family or friends. The SIM cards are free until August 2008 and it will be delivered right to your doorstep. In addition, ümobile will limit their subscriber reach to 10,000 additional subscribers per month.

Why are the rates low?

According to the press release:

ümobile partners with corporations who wish to advertise or create mobile-based campaigns for a particular brand. A portion of the revenues generated from a brand’s mobile marketing campaigns will be given back to the subscribers who then can purchase or make transactions for ümobile services or avail of a brand’s product offer such as freebies, discounts and other rewards.

Facility Sharing Agreement with Smart

They’ve entered into a facility sharing agreement with Smart so that subscribers may experience nationwide coverage on day 1.

Partnership with Fring

From the press release:

Balderrama added that part of delivering a better mobile experience is providing subscribers with mobile broadband access to the internet, the use of Mobile VoIP (Voice Over Internet Protocol) through a partnership with Fring which will allow mobile to mobile calls via VoIP and PC to mobile and vice-versa, and live chat with Skype, MSN Messenger, Google Talk, ICQ, SIP, Twitter, Yahoo! and AIM.

You might want to check out these related posts:

  1. Skype and my German mobile phone
  2. International mobile services
  3. myGlobe IMEVRYWHR Mobile Application
  4. My love-hate relationship with Smart’s CSRs
  5. Smart Bro Prepaid Kit @ Php4,500


  1. How could I get an invite code? I wanna try cure/uMobile..

    ^^v

  2. They’re making spam palatable by putting load in it. Cute. :)

  3. @mike abundo,
    at least it’s a triple win lolz

  4. The question now is this, Karla: how many slices of spam should you have to tolerate to get the free load (PhP350/month)?

    I say four per day, no more.

  5. Where can I get an invite?

  6. hello, can you send me an invite code? tnx!

  7. @mike abundo,
    good point :)
    and nice analysis also

  8. Unfortunately, Karla, U Mobile’s analysis isn’t so nice. It comes out to twenty-three ads a day. :(

  9. @mike,
    hmmm
    23 ads? too many. But if they’re going to send that many, I hope the subscribers won’t receive all of those 23ads at the same time. It can be quite annoying

  10. hey! where can i get invites anyway???

  11. do you give invites? please gimme. hehe

  12. can someone send me an invite.. ninyeh@gmail.com.. please please please.. hehehe

  13. can someone please invite me.
    joey_ramirez@verizonmail.com

  14. please invite me please please please

  15. Jeffrey says:

    HEhhe helo everyone..

    Meron na akong umobile sim!!1!

    want some invites??

    pm me in ym

    jefrz22

  16. i have invites available.. for those who are interested.. please just visit my site..

    http://myne4ever.blogspot.com/

    or http://myne4ever.blogspot.com/

    thanks

  17. wala akong mobile sim

  18. wala nabang u mobile sim.. i jst wanna try kung ano yan..

  19. penge u mobile sim!!!!

  20. Nicely written, so have you any other information on that, if yes, then please send it to me, I am hungry to read your next post.

Trackbacks/Pingbacks

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  3. U Mobile Launches First Ad-Supported Cellular Service in Asia - [...] on U Mobile, noting that they’re doing what Google’s been trying to do since last year. Karla Redor notes ...
  4. U Mobile: CURE’s Free Mobile Service - Philippine News on Grabeh.com - [...] reports that U Mobile has partnered with Fring to provide additional VOIP services to subscribers. You must be 15 ...
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