“One-day market positioning session” for business start-ups
Mind Bullet Inc., a market positioning and public relations (PR) firm in the Philippines, introduces its “one day strategy session” aimed at helping predominantly start-up enterprises and companies position themselves properly in the market.

At the launching of its website, http://www.mindbullet.org, Mind Bullet leverages market positioning as it applies to new business. President and CEO Eero Brillantes elaborates. ‘What we have done is to concentrate on key market positioning subject areas appropriate for start up businesses. With some preparatory time, a session would last a day with a measurable market positioning program as output. After the session, we present our strategic recommendations. After that, it all nurturing time spread over the period a program is being implemented. ”

Brillantes emphasizes the need for proper positioning as necessary to roll out new business.

“Now more than ever, market positioning is a major activity for any new business to succeed or even become dominant in a market. As a process, market positioning encompasses certain factors essential to roll out strategies and launches. Identifying real value, actually owning key words and phrases in the consumers mind, and establishing consumer relationships based on human interaction is what market positioning is all about”.

Brillantes mentions that a lot of new businesses spend so much resources on capital outlay and tactical marketing campaigns only to be frustrated.

“How many times have we seen owners of businesses spend on equipment, expertise, and marketing gimmicks which do not give real value. It just so happens others have spent on these also. The same equipment is bought. The same media-marketing mix are employed. Similar corporate philosophies and business models are cascaded throughout the organization. But if you look closely, a lot of spending go to expenditures which do not anymore provide the competitive edge needed to succeed. Many factors of competition are already at parity. Yet this type of mistake is common. ”

For his part, Nestor Mijares, Accounts Director at Mind Bullet says that nothing beats owning real estate in the mind of consumers.

“With so much information out there, and a galaxy of options for consumers, how do products and services stand out if these are new? Owning a word or phrase and relating this with what is offered is the most powerful outcome of any in market positioning strategy. Done properly, positioning makes a product, service, or individual stand out in the crowded market place and even at times dominate . Pushing the envelope further, proper positioning opens up new markets.”

hmmm, bring the other 99% online..

how..?

hmmm, this is tough.. but here it goes.. come up with a website that offers free advertising for their business, something that resembles like friendster, for bisnis only tho, where bisnis owners can register, insert, and edit their profile as well as photos, and where the whole database is searchable by keywords (i.e, bakery, where it will find all the nearest bakery in a specific location, example makati)

now if i have a bisnis, and if i really do take my bisnis seriously, i know free advertising can do a little wonder (well, chismis thus)

this is the start, eventually all bisnis that will get some heat from this free advertising will try to expand and explore more possibilities of “the source” which is the “internet” making them more frequent in the online community..

now who would provide the free site and the domain (i.e, lugawansakanto.freedomain.ph)..?

Groups like the Ateneo Java Wireless Competency Center are looking into this.

For #5 – just see Ka Edong’s posts on mobile and micropayments.

Check out this post by Anton at Pinoy.tech.blog.  According to the PICS, the Philippines only has 1.1 million regular internet users, or roughly a 1% penetration rate.Compare that with a 20-30% mobile…