Posted by Calvin in PR Insider, The Internet | 2 Comments
Yahoo! ranking and the top search categories in the Philippines
So how many here are using Yahoo! to search for stuff? Or know anyone who uses Yahoo! for search? I don’t know what the score is now but here’s a study made based on last year’s statistics on market share for the big three search engines.
Basically, what the graph means is that Yahoo! is number 1 across all age groups. Yahoo! reps aren’t clear on the parameters how this study was made so let’s just take it with a grain of salt shall we? We don’t really know if it’s based on search made or just visit to the site which can make this statistic viable.
Ok so knowing that Yahoo! is still very strong as a landing page or search engine, what are the top searched categories here in the Philippines? Here’s what Yahoo! gave us:
- News
- Celebrity
- Gaming
- Travel
- Careers
Yahoo! is the go to source for news information. The top searches show Filipinos using the Web to stay on top of news stories. These searches illustrate Filipinos desire for more details on specific stories and news makers.
Anyway if you’re a business owner and want to leverage on Yahoo! advertising for your marketing campaign, you might want to take note of those 5 categories up there. These top searches represent what matters most to Filipinos and offer insights that have proven to be useful to advertisers.
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Hmmm… I don’t know but… does anyone use Yahoo anymore? Honestly, I have been using Yahoo for search from 1996 up to 2006, then I shifted to Google because of Google’s services.
The stats might have been tabulated in favor of Yahoo. How they came up with the values? that I have no idea.
I’m thinking it’s not just searches made in Yahoo! but homepage pageviews as well and because of their newscentric style that is integrated with yahoo messenger and yahoo mail, Yahoo! will surely get tons of hits compared to Google.