YouTube Up, TV Down

Posted Wednesday, July 19th, 2006 3:05 pm by Mike Abundo
Viewed 14962 times | Related entries: Blogging, Intellectual Property, Multimedia, Tech News

Steve Rubel notes that in the same week YouTube hits 100 million streams per day, the US TV networks suffer the lowest weekly ratings ever.

Don’t think the Philippines won’t follow. YouTube is huge in the Philippines.

The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.Paul Graham.

It’s not about artificial content scarcity anymore. It’s about natural attention scarcity.


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26 Responses to “YouTube Up, TV Down”


  1. jp_loh » July 19th, 2006 17:39
    1

    Another sign that you have to add:

    Alyssa Alano’s instant fame, thanks to Keys Me on YouTube.

  2. banksxs » July 19th, 2006 18:01
    2

    Dang that Keys Me is classic.

  3. Mike Abundo » July 20th, 2006 03:59
    3

    Keys me

  4. PoshNeya » July 20th, 2006 09:40
    4

    Lol.

  5. ikabon » July 20th, 2006 12:45
    5

    nobody beats teleserye, fantaserye, asianovelas in TV

  6. Mike Abundo » July 20th, 2006 14:11
    6

    And that’s why local TV is in even greater danger, ikabon. ;)

  7. ikabon » July 20th, 2006 19:07
    7

    but most of people, masa, here in PI interested with those primetime teleasiafantakorea novelas.

  8. Mike Abundo » August 19th, 2006 14:16
    8

    ikabon: Markets are fragmenting. Soon even the masa will figure out the niche media choices offered by cheap mass customization.

  9. Mike Abundo » August 23rd, 2006 16:43
    9

    HD video requires only 30 Mbps. 802.11n, when fully finalized, will deliver 300 to 600 Mbps.

    TV is even closer to death than we think. ;)

  10. mparaz » August 23rd, 2006 22:48
    10

    DVB-H for mobile TV, even less than that.

  11. Mike Abundo » August 26th, 2006 10:48
    11

    Wow, the more we discuss this, the closer TV comes to death.

  12. PC Mag Philippines » Blog Archive » YouTube Makes Forbes Cover » October 4th, 2006 16:57
    12

    [...] Somewhere on Earth, a confused TV exec is contemplating suicide. He might be in the Philippines. Don’t throw away your life, dude: YouTube is a friend, not a foe. [...]

  13. PC Mag Philippines » Blog Archive » GMA7 Splitting from Inq7? » October 4th, 2006 21:37
    13

    [...] Having managed the online affairs of their former talent, I’ve known firsthand GMA7’s cluelessness. Inq7’s Mon Lizardo, Bobby Gantuangco, and Joey Alarilla are all quite capable of online media pwnage. They don’t need network TV for that — especially when TV is dying and Joey’s looking to survive the death of newspapers. [...]

  14. PC Mag Philippines » Blog Archive » Google in Talks to Buy YouTube for $ 1.6 Billion » October 7th, 2006 12:08
    14

    [...] Rejoice, Filipino YouTubers. TV is dead. Long live YouTube. [...]

  15. The Mike Abundo Effect » Blog Archive » Videoblogger Hosts TV Show About Online Video » November 5th, 2006 23:34
    15

    [...] Stars of a rising medium inject life into a dying one. Videoblogger Cory “Mr. Safety” Williams gets his own TV show about online video. [...]

  16. The Mike Abundo Effect » The Fall of Philippine TV » November 17th, 2006 12:11
    16

    [...] Go Filipino YouTube Directors. This is exactly what’s happening in the US. It’s about time Filipinos connected with each other and the rest of the world, instead of the cheap outdated shit local networks try to shovel down the throats of the masses. Philippine TV networks should either get on YouTube, or go off the air. [...]

  17. GMA Teenifies Lupin, Rips Off Sailormoon, Indiana Jones, Lara Croft » January 1st, 2007 12:07
    17

    [...] I’m a big cosplay fan, but this is just stupid. If you heap insult upon insult on your audience’s intelligence, no matter how ignorant your particular audience may be, you eventually reach a point where they actually feel insulted. If an alternative is popular with your audience (in the case of Philippines, YouTube), and that alternative amplifies your audience’s intelligence instead of insulting it, chances are they’ll ditch you for that alternative. [...]

  18. Happy New Year from YouTube » January 2nd, 2007 09:03
    18

    [...] Happy New Year from the staff of YouTube. Of course, 2007 will not be a happy new year for TV execs who can’t adapt. [...]

  19. Viacom Pulls Clips Off YouTube. Again. » February 5th, 2007 18:30
    19

    [...] Silly little TV executives. CBS has already proven that YouTube exposure increases TV viewership. No matter: if Viacom wants to join the fall of TV by clinging to their top-down illusions of the way online media works, let them. That just leaves more room for other people to climb the YouTube charts — and soon, make money through revenue sharing. [...]

  20. TV Reporters Scavenging YouTube Scraps » March 6th, 2007 02:13
    20

    [...] March 6th, 2007 in Philippines, Video by Mike Abundo Ah, the Derivative Myth reversed. You know YouTube is killing dumb TV networks when incompetent TV reporters hover like vultures waiting for scraps at YouTube interviews. [...]

  21. What’s CNN? » March 26th, 2007 17:19
    21

    [...] After the fall of TV and the rise of social news, the only way my kids will know about CNN is through Wikipedia. [...]

  22. Emerging Earth - BitTorrent Introduces Ad-Supported Downloads » April 3rd, 2007 12:51
    22

    [...] Let’s see if BitTorrent can open this advertising platform to individual video producers, too. For both advertisers and viewers, narrowly-targeted prerolls and postrolls work far better with asynchronous online video than broadly-targeted commercial breaks. It’ll take some time for TV network dinosaurs to wrap their brains around that simple idea — but they’d better do it soon, if they want to save what few good TV shows they have left from the fall of TV. [...]

  23. Getting Inside Online Video » April 22nd, 2007 22:13
    23

    [...] TV is dead. That’s why I’m delighted b5media Technology Channel Editor Jayvee Fernandez has given me the opportunity to spit on TV’s corpse by going Inside Online Video to chronicle the meteoritic rise of the YouTube Nation and its ideological neighbors. From the communities of YouTube and the moolah of Revver to the greed of Fox and the vanity of Justin.TV — we’re watching it all unfold, baby. [...]

  24. Inside Online Video - YouTube Confirms Pre- and Post-Roll Ads » April 27th, 2007 13:53
    24

    [...] Reider even writes a death note for TV advertising, postdated 3-4 years: Asked how long it will take for YouTube to generate major revenues―in the [...]

  25. Ric » January 20th, 2009 21:23
    25

    http://www.tvacaboparatodos.net

    Tv via internet
    Em menus de 1 minuto você estará assistindo Tv A Cabo de graça em seu pc
    Saiba como ter banda larga e telefone de graça
    Aprenda como desbloquear Sky, Net, Tva, Tecsat, Vision, Jerrold, Tocom
    Aprenda como não pagar multas de transito
    Limpe seu nome no spc e serasa sem pagar a sua divida
    Aqui você encontra de tudo do cocô a bomba atômica

    http://www.tvacaboparatodos.net

  26. carlos » February 5th, 2009 19:49
    26

    http://www.tvacaboparatodos.net
    tv Tocom
    Em menus de 1 minuto você estará assistindo Tv A Cabo de graça em seu pc
    Saiba como ter banda larga e telefone de graça
    Aprenda como desbloquear Sky, Net, Tva, Tecsat, Vision, Jerrold, Tocom
    Aprenda como não pagar multas de transito
    Limpe seu nome no spc e serasa sem pagar a sua divida
    Aqui você encontra de tudo do cocô a bomba atômica

    http://www.tvacaboparatodos.net


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