YouTube Up, TV Down
Posted Wednesday, July 19th, 2006 3:05 pm by Mike Abundo
Viewed 11038 times | Related entries: Blogging, Intellectual Property, Multimedia, Tech News
Steve Rubel notes that in the same week YouTube hits 100 million streams per day, the US TV networks suffer the lowest weekly ratings ever.
Don’t think the Philippines won’t follow. YouTube is huge in the Philippines.
The big media companies shouldn’t worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead. — Paul Graham.
It’s not about artificial content scarcity anymore. It’s about natural attention scarcity.
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24 Responses to “YouTube Up, TV Down ”
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[...] Reider even writes a death note for TV advertising, postdated 3-4 years: Asked how long it will take for YouTube to generate major revenues―in the [...]
[...] TV is dead. That’s why I’m delighted b5media Technology Channel Editor Jayvee Fernandez has given me the opportunity to spit on TV’s corpse by going Inside Online Video to chronicle the meteoritic rise of the YouTube Nation and its ideological neighbors. From the communities of YouTube and the moolah of Revver to the greed of Fox and the vanity of Justin.TV — we’re watching it all unfold, baby. [...]
[...] Let’s see if BitTorrent can open this advertising platform to individual video producers, too. For both advertisers and viewers, narrowly-targeted prerolls and postrolls work far better with asynchronous online video than broadly-targeted commercial breaks. It’ll take some time for TV network dinosaurs to wrap their brains around that simple idea — but they’d better do it soon, if they want to save what few good TV shows they have left from the fall of TV. [...]
[...] After the fall of TV and the rise of social news, the only way my kids will know about CNN is through Wikipedia. [...]
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