A recent report by TrendForce ranks OPPO as 8th in the global market share of smartphone brands worldwide.
Anchored on its “simple, focused” strategy, which gave more focus on product quality and user experience, OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 percent. This may be attributed to the wide range of products that they released last year, including the R7 series, the Mirror 5, and the Neo 7, allowing them to target the mid-range and upper mid-range market segments.
2015 also saw big expansions in OPPO’s global markets. While strengthening core markets, OPPO also opened up business in Morocco, Algeria, Egypt and Sri Lanka.
With the planned launched of the photography-centric F1 Series in the Philippines on February 17, It seems that OPPO is set to keep the momentum going.