Broadcast pioneer ABS-CBN recently announced the expansion of its telecommunication business via a network sharing agreement with Telecom. This partnership enables ABS-CBN to deliver its content and telecoms services on mobile devices.
ABS-CBN Convergence president and managing director Carlo Katigbak said this newest pioneering move aims to create a new experience for Filipinos by expanding their access to ABS-CBN content on mobile devices.
“œWe have come to realize that the mobile internet is going to become one of the most important platforms for delivering content to our audiences. We believe that in the same way television revolutionized the mass market’s ability to receive information and entertainment, the wireless internet will be the next most important medium for our audience. Very soon, our Kapamilyas will enjoy special shows, receive our news, and interact with our stars from anywhere and anytime they want, through their tablets and cellphones. This is just the beginning of a whole new set of mobile experiences that we will bring to subscribers of ABS-CBN Mobile,” Katigbak said.
Through this partnership, Globe and ABS-CBN may share assets such as servers, towers, and switches. Globe will also provide capacity and coverage on its existing cellular mobile telephony network to ABS-CBN Convergence on a nationwide basis.
Globe Telecom CEO Ernest Cu commended the partnership, saying it will create a new market for mobile users.
He said, “We are happy that Globe is once again at the forefront of a pioneering effort. We entered this partnership to provide Filipinos with more reasons to enjoy their mobile phones. The exclusive content that ABS CBN will provide ushers in a new form of entertainment for mobile users in the Philippines. We are now seeing the gains of our network modernization and IT transformation initiatives, having new capabilities to enter into these businesses to showcase our strength and leadership.”
This is not the first time that ABS-CBN has ventured into new media territory in order to deliver its programs and other content to its viewers. In the 2000s, ABS-CBN launched TFC.tv, the first video-streaming site that carries ABS-CBN content intended for Filipinos abroad. Recently, ABS-CBN also introduced its free video streaming website for Philippine residents, iWanTV!, which has revolutionized the viewing habits of Filipinos by allowing them to watch ABS-CBN programs on demand.