Get an immersive coffee shop experience with the newest Starbucks location in Shanghai, China, built from the ground-up by Starbucks and Alibaba.
The Coffee Shop of the Digital Age
Not only does the location stand as the biggest Starbucks location in the world so far, it also offers a digital experience thanks to Alibaba. Specifically, Alibaba’s Taobao app integrates with the Starbucks location’s augmented reality (AR) sections for maximum engagement. The app itself then delivers information, fun visuals, and an overall interactive activity. This feels perfect for a market that continues to grow exponentially, and with a multitude of consumers holding high-end smartphones.
Furthermore, each interaction with an AR section of the shop, earns badges for the customer. Complete all the badges, and you get a commemorative coffee filter for your trouble.
To see the Alibaba-powered Starbucks coffee shop in action, check out this video on Alibaba’s FB page