If you’re talking about smartphones, tablets and portable media players, Apple reigns supreme in Southeast Asia in terms of market share.
According to a report by Effective Measures, Apple’s market share for mobile devices is at 53.1% for the Southeast Asia e-mobile population during the month ending October 2011. The report shows that 11.8 million internet users in Southeast Asia use Apple’s iPad, iPhone and iPod Touch and this accounts to the greatest market share in Thailand and Singapore with the iPad contributing to 32% of that share.
In Singapore, the iPhone has the highest usage among the Apple devices but in other SEA countries, the iPad is the top Apple device. In the Philippines, 69.2% uses Apple mobile devices and 43.7% of that goes to the iPad.
| Apple SEA Market Share – Month Ending October 2011 Source: Effective Measure |
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|---|---|---|
| SEA Countries | Apple Share (%) of e-Mobile Users per Country | Top Apple Device and (%) Share of e-Mobile Population per Country |
| Thailand | 79.6% | iPad ““ 47.9% |
| Singapore | 75.8% | iPhone ““ 37.5% |
| Philippines | 69.2% | iPad ““ 43.7% |
| Malaysia | 57.1% | iPad ““ 34.6% |
| Vietnam | 33.7% | iPad ““ 17.1% |
| Indonesia | 10.06% | iPad ““ 10.0% |
Also in the report is the ranking of top manufacturers of mobile devices where Apples goes 1 and 2 for the iPhone and iPad respectively. A distant third goes to RIM’s BlackBerry devices followed again by Apple for its iPod Touch.
| Top Manufacturers of Mobile Devices in SEA – Month Ending October 2011 Source: Effective Measure |
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|---|---|---|---|
| Rank | Manufacturer | Type of Mobile Device | Device Share (%) of e-Mobile Users |
| 1. | Apple | iPad | 32.0% |
| 2. | Apple | iPhone | 19.1% |
| 3. | RIM | BlackBerry | 6.9% |
| 4. | Apple | iPod Touch | 1.9% |
| 5. | Nokia | Smartphone | 2.8% |
| 6. | Samsung | Galaxy Tablet | 1.4% |
| 7. | Samsung | Galaxy Smartphone | 1.2% |
Note: Information generated for this document is based on Effective Measure’s mobile data on SEA’s online population in the month ending October 2011. The SEA countries measured: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
