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Apple’s iPod sales drop in third quarter

Apple today announced financial results for its fiscal 2010 third quarter ended June 26, 2010. They sold 9.41 million iPods during the quarter which represents an 8% drop from the year-ago quarter. Does everyone have an iPod these days? Or are they too durable to replace every year?


How about Apple’s other products?

  • 3.47 million Macs were sold which represents a quarterly record and 33% increase
  • 8.4 million iPhones which represents a 61% unit growth over the year-ago quarter
  • 3.27 million iPads which they just started selling during the quarter

Here’s the rest of the PR:

The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter’s revenue.

“œIt was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “œiPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“œWe’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO.  “œLooking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44″

Apple will provide live streaming of its Q3 2010 financial results conference call beginning at 2:00 p.m. PDT on July 20, 2010 at www.apple.com/quicktime/qtv/earningsq310/. This webcast will also be available for replay for approximately two weeks thereafter.

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  • Not surprising seeing as the iphone has ipod capability and doubles up as a phone and all round super gadget. Ipad also has the ipod facility and doubles up as book etc. Ipods will surely suffer but never die.