Apple Releases Augmented Reality iPad Pro Ads
Apple just released two new 15-second Augmented Reality iPad Pro Spots on January 13. Featuring a little girl named Scout, one of the commercials focuses on the iPad Pro’s augmented reality (AR) apps. Based on Apple’s new iOS 11 ARKit Platform, these apps help make the imagined a little more real.
For instance, in the first ad titled ‘Augmented Reality’, we see a scout on her bike in the park. She comes across a man reading his newspaper on a bench. From her iPad Pro the girl summons a couch and a table, making it appear as if the man had also brought his living room with him.
In the second advertisement, Apple emphasizes the Apple Pencil as a tool to take multimedia notes on an iOS 11-powered iPad Pro. Instead of riding her bike down the park, the same scout sits on a tree branch. She crafts multimedia notes as she draws, types, and drags-and-drops photos from the Files app.
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Apple has also used footage from this advertisement for an ad it launched in November last year, ‘Whats a Computer?’
Apple released both Augmented Reality iPad Pro advertisements following its new 38-second ad, ‘A New Light.’ Here, Apple explains the iPhone X’s capacity to recreate a studio-quality photographic experience through just its Portrait lighting. Essentially also voiding the need for a studio, Apple offers the tag-line, ‘portraits in a new light.’
To keep customers posted on its latest product features, Apple makes sure to release these advertisements without a hitch.
