Brother launches Customer+ Loyalty Program

Setting sights on building life-long customer relationship that focuses on brand and service excellence, Brother International Philippines Corporation (Brother Philippines) recently launched its Customer+ Loyalty Program.

The fully integrated customer program offers comprehensive training sessions for new and existing Brother printers and multifunction center customers in Metro Manila. Additionally, Brother Customer+ Loyalty Program provides its members regular updates on machine information, consumables, service, survey and special trade-in offer after two years the customer becomes a Customer+ member.


Glenn Hocson, Brother Philippines President with the celebrity guests.

 “œOur customer loyalty program has been in place for some time now; and in running the program silently, the customer feedback that we’ve gathered helped us improve the program to be more structured and to serve our customers better. This improved program is what we are formally introducing today as “˜Customer+’.”  Glenn Hocson, president of Brother Philippines

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