Smartphone shipments have started to bounce back in the Philippines for the first half of 2018. The International Data Corporation (IDC) attributes this growth to people’s willingness to invest in better quality phones. Upon analysis of data, it turns out that there has been an increase in demand for mid-range and low-end smartphones. This trend can be attributed to the rise of mobile gaming, the availability of more payment options, and the overall advancement of current smartphone brands.
Filipinos are known to be price-conscious, which is why smartphone manufacturers are adapting by making sure consumers get the best value for their money. Now, even low-end phones are equipped with good-quality cameras and better processors while mid-range phones are now capable of having AI enhancements and near bezel-less displays. When it comes to unit market share terms, topping the list is Cherry Mobile. Though currently leading, Cherry Mobile is experiencing a slow decline as other top brands offer tight competition. Samsung is closing in with its J and A Series, while Vivo comes third and is making strides with aggressive marketing efforts as its X21 is now the official smartphone of FIFA. Meanwhile, Oppo and Huawei place fourth and fifth respectively.
To learn more about IDC’s report, you can check out this article.