Cherry officially launches its own ecosystem of products in communication technology, Internet of Things (IoT) system, home, health, personal, and pet essentials. Under the One Cherry Ecosystem are the following brands and services are: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.
“Since the groundbreaking catapult of Cherry Mobile in 2009, we are happy to announce that our vision to create one ecosystem for the Filipinos is now a reality,” said Cherry founder and Chief Executive officer Maynard S. Ngu. As it steps into a new decade, the company’s aims dominate the Philippine market by offering a wide range of products and services. Moreover, these offerings will cater to the evolving market under a conglomerate.
From offering only four units in 2009, Cherry now carries an array of products and services. This includes Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.
Cherry also establishes solid partnerships with the most trusted technology leaders in terms of hardware, software, and peripherals. It has ventured on its telecommunication services through Cherry Prepaid, a data-centric prepaid sim, in partnership with Globe Telecom. Cherry Prepaid provides affordable prepaid data services to the Filipinos across the archipelago since 2015; it has activated more than five million subscribers nationwide. It further widened its global reach through the Cherryroam. The travel Wi-Fi roaming device provides a fast, stable, and secured internet connection in over 160 countries worldwide.
Cherry also launched its IoT arm through the Cherry Home brand last 2019. The line provides consumers the security, convenience, and peace of mind; these products are connected and integrated into one platform that works well with different IoT systems. From switches, sockets, cameras, locks, and even home appliances. The brand has also recently launched products that offer added protection. The Cherry Ion and Cherry Ion Lite are personal wearable air purifiers that users can bring wherever they go. The company also offers room air purifiers, UV lamps, and more.
Aside from the introduction of its unified ecosystem, Cherry also unveiled its new logo, which has a subtle resemblance to the Yin & Yang symbol. The brand has dropped the iconic fusion of “Cherry” and “Mobile” in the icon. Instead, the logo features a combined swoosh of its original Pantone colors of red, white, and gray. Additionally, the company has removed the word “mobile” from the logo–the word “Cherry” in all-caps dominate the design.
“The new logo signifies the balance, stability, strength, and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. Cherry will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better,” Ngu added.
The new logo has made an initial debut on the brand’s newly released Cherry Ion Personal Wearable Air Purifier. Moving forward, all products will also carry the new Cherry logo.
To learn more about Cherry, visit their website at www.cherryshop.com.ph.