Epson continues to witness success in the Philippines as it remains the market leader in both the printer and projector categories.
During its annual media event in Quezon Province last May 24, the company said it banks on its business-to-business segment while focusing on developing core technologies–inkjet, visual communications, wearbales and robotics–to further realize business growth.
The group announced it successfully secured the top one spot in the Philippines’ inkjet printer and projector categories, with both posting a market share of 55 percent and 58 percent, respectively, last year.
During the event, Epson presented newest products aimed at addressing different businesses’ needs for transformation and automation.
The new products showcased include the inkjet printers, projectors, point-of-sale printers, signage printers, digital textile printers, as well as smart glasses.
With these, the company will seek to tap new market across the country to bring innovations brought by its technologies like robotics, inkjet printing, projection, and smart glasses.
It also revealed its latest campaign “It’s in the Details,” which highlights Epson’s long history of artisanship and attention to details.
“Epson’s obsession to details runs through everything we do. We believe that by taking care of the little details, we ensure to bring forth products developed solely from homegrown core technologies and devices,” said Eduardo Bonoan, Director of Marketing Division, Epson Philippines.
Bonoan stressed the need for businesses to adapt technologies that can provide personalized, valuable and real-time experiences, given the changing demands from customers who want
“What customers get from our products and solutions come from the details we put into them. Our obsession to details enables us to turn big ideas into reality. It also gave us the opportunity to expand our portfolio of innovative products, dedicated to making lives simpler and easier,” concluded Mr. Toshimitsu Tanaka, Managing Director (SE Asia), Epson Singapore and President & Country Manager, Epson Philippines.
