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Facebook Acquires Filter and Face-Swap App MSQRD


Live filters and face swaps have definitely become more popular lately, especially with Snapchat’s recent integration of these features. It would seem that Facebook is jumping on the bandwagon as well, as it has now acquired the iOS app MSQRD that let’s you add real-time filters to videos and selfies.

MSRD filter app

MSQRD gives a smooth and accurate facial recognition that allows you to mask pictures and videos with animals, effects, and even celebrities like Leonardo DiCaprio, Jimmy Kimmel, Snoop Dogg, and Donald Trump.

MSQRD is now downloadable on Android devices, although it seems that it’s still in BETA as the filters are limited to just a handful. We’ll have to see if Facebook also applies these filters and face-swapping capabilities to its messenger app soon.

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