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First Impressions: LG Prada 3.0

Earlier today, LG launched their latest and most stylish Android phone yet, the LG Prada 3.0. If you will try to remember, it was in late 2008 when they released their LG Prada 2.0 which is just a feature phone with a QWERTY slider so this latest version is a huge leap from 2.0.


The design on LG Prada 3.0 is inspired by the Prada fashion brand, with a mix of sleek curves on a slim, gorgeous black body. It looks like a bigger Optimus Black with the curves of the Nokia N9 (or Lumia 800) and I like it a lot. The buttons look inconspicuous especially those on top lending to a sophisticated design.


The inconspicuous buttons. L-R, Power/Sleep, microUSB latch, Activate front camera button

You can definitely see the Prada branding on this phone as it’s the only thing you will see in front when the phone is turned off. At the back is Prada’s signature Saffiano pattern giving it a unique premium feel and again, with the Prada brand. The LG logo is also embossed at the back so it’s hard to see without looking closely.


The textured back of the LG Prada 3.0, very classy

Having a 4.3-inch display, it’s one of LG’s biggest Android phone, the other one being the Optimus 3D. The IPS display is nice but it only has an 800 x 480 resolution, just average for 4.3-inch phones in the market but the same as the Samsung Galaxy S2. The HTC Sensation has the highest at 960 x 540.


The curves remind me of a slimmer Nokia 9

What’s nice with the LG Prada 3.0’s screen is the NOVA display we first saw on the LG Optimus Black. It sports a display brightness of 800 nits which is higher than that of the Optimus Black (700 nits). Comparing it to the iPhone 4S and the Samsung Galaxy Tab 7.7, the LG Prada 3.0 has the brightest screen by a long shot making it very usable under bright conditions.

This phone also has a 1GHz Dual-Core / Dual Channel architecture just like the Optimus 3D although the Prada 3.0 has a 1GB RAM. This feature allows the phone to function smoothly despite heavy multitasking. If you’ve been using a dual-core phone, you would still notice some short lags here and there as more apps are running in the background. LG claims their dual channel architecture handles multitasking much better than ordinary dual-core phones in the market. Something to look out for in reviews.

Other features you will get out of this premium phone is an 8GB internal storage, 8-megapixel camera with flash capable of recording full HD videos and Android 2.3 Gingerbread. LG says the Ice Cream Sandwich update for this phone will be available (hopefully) on the 2nd quarter of the year.

So how much do you need to shell out for this fashionably sleek phone? The LG Prada 3.0 has an SRP of just Php29,990 and should already be available this month in all LG Concept stores. I was actually surprised at the price considering typical device collaboration with fashion brands tend to be outrageously expensive.

LG Prada 3.0 P940 Specs:
Dual-core/dual-channel 1 GHz Cortex-A9, TI OMAP 4430
PowerVR SGX540
4.3″ IPS LCD capacitive touchscreen, NOVA display, 480 x 800 resolution
Android OS, v2.3 (Gingerbread)
8GB internal storage, microSD up to 32GB
8 MP, 3264×2448 pixels, autofocus, LED flash
1.3 MP front-facing camera
Full HD 1080p video recording @ 30fps
HSDPA, 21 Mbps; HSUPA, 5.76 Mbps
TV-out (via MHL A/V link)
WiFi 802.11 b/g/n, Bluetooth v3.0 with A2DP, EDR
127.5 x 69 x 8.5 mm
138 g
Li-Ion 1540 mAh
SRP: Php29,990
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  • JmBalicano

    What’s nice about this particular branding tie-in is that the design doesn’t just end at the appearance of the hardware, but goes into the software too. The whole UI sports a really classy black and white theme. And if you’re worrying about the icons of downloaded apps disrupting that look, the phone keeps those separated so it maintains the look and feel of the UI as much as possible. Really good job on LG’s part with this phone.

    • yep… there’s a hint of LG’s UI but themed to fit the Prada brand.

  • Migs

    Is it just me or does the phone look a lot like the Cherry Mobile Magnum HD?

    • in the picture it kinda does because the metal looked kinda dull but in real life it’s really not.

  • Let’s look forward on how it can boost sales to LG. Who know other smartphone providers will launch Chanel, Hermes or LV 😀

  • How will the tech companies look like if they would incorporate the designer brand GUCCI, CHANEL, HERMES, BALENCIAGA, LOUIS VUITTON and other famous brand. So the market today is what gadget provider is the most fashionable. Do you think it would really work in the Philippine market?

    • it may have its own cult followers pero limited lang siguro.

      i asked one of the LG reps nga if they’re planning to create an ordinary version of the prada phone for those who wants the 4.3 inch nova display and slim feature without the prada logo. sabi nila they don’t know yet. 😛

    • JmBalicano

      The Galaxy Ace Hugo Boss Edition is a perfect example of that. Although why Hugo Boss would have allowed their name to be associated with a relatively budget phone model beats me. It can be had pretty cheaply at Widget at close to the price of the original Ace.

  • how much the lg?