GoJek and its army of in-app, ride-hailing motorcycle taxis may be on its way to the Philippines, a report suggests.
In a story published by the Jakarta Globe, the Southeast Asian ride-hailing service considers launching in the country by 2020. This comes during a company event introducing their Going the Distance strategy for expansion and customer satisfaction.
GoJek’s new strategy comes with changing the ratio of its domestic versus international customers. From 80:20, the company aims to go to a 50:50 ratio in the next five years through expansion and third-party integrations.
Other foundations of the strategy include increasing customer satisfaction, harmonizing corporate development, and making the company a world-class working environment.
“We will also invest in other facilities and long-term initiatives that will ensure the best customer experience when using our app, including to develop cartography like Google Maps to increase the accuracy of the app’s GPS,” said Kevin Aluwi, co-chief executive of GoInternational.
Their plans to re-enter the country resurfaces after they were denied a permit to operate by the Department of Transporation and the Land Transporation and Franchising Regulatory Board (LTFRB) earlier this year. They started to invest more in local technologies such as e-wallet app coins.ph, gaining them a foothold in the local e-wallet payment system.
GoJek currently dominates motorcycle taxi services in other SEA countries such as Indonesia, Thailand, and Vietnam. It has also expanded its services into in-app payments, food services, groceries, and deliveries.