Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into a total K-lig frenzy. The new TVC is like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn. The new Smart 5G campaign just made what seemed impossible, possible.
Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.
Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”
Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”
Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”
The pair also revealed that they wanted to visit the Philippines. This so they can be with their supporters physically. However, they would have to settle now with the warmth of virtual love by being with local fans online.
Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”
Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person, but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”
Ben&Ben joins the ‘inevitable’
The TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.
Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. The collaboration set the motion by the band, Smart, and Sony Music Phils. Soon after, things started falling into place when it came to the soundtrack and musical score for the TVC.
In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
Leader in 5G
Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project. This is much like the latest development with Smart 5G. The company has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency. It enables users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.
Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network. Strategic sites are in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.
Smart has also teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans. This is to enable more subscribers to experience 5G.
The Philippines’ fastest mobile data network
Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country. Even though third-party mobile internet analytics firms such as Ookla and Opensignal already consider Smart as the fastest in the Philippines.
Ookla named Smart as the country’s fastest mobile data network in the second half of 2020. The global leader in internet testing and analysis said that the telco company has achieved a Speed Score of 24.99. It got average speeds of 20.08 Mbps for download and 7.42 Mbps for upload. This is based on 3,915,679 user-initiated tests taken with Speedtest.
On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload, and Download Speed Experience, 4G Availability, and 4G Coverage Experience.