A first for the Philippine Esports industry, The-AsiaGroup.com Inc. officially launches homegrown Esports platform Kalaro. The first fully-integrated and end-to-end gaming and social networking web-app went live on October 12 via Facebook and YouTube.
Kalaro is created by an original team of 4 Filipino tech experts and business leaders with more than 85 years of combined experience. The platform has tournament management and corporate brand sponsorship features. It caters to more than 43 million Esports enthusiasts and companies in the Philippines.
Filipino pride, homegrown Esports platform
Kalaro serves as a virtual community for Esports players, coaches, teams, influencers, team owners, leagues. It is also home for Esports fans in the country. With the Esports platform, members can meet other gamers, discuss the latest trends in gaming, and get updates about upcoming events/tournaments. They can also watch their favorite “shoutcasters” in live streams and interact with them in real-time.
Moreover, Kalaro aims to hone the skills of Filipino Esports athletes. The platform will help to prepare them to compete in local and international arenas. It serves as a central hub for tournaments. The web-app gives gamers a complete facility to launch and manage competitions.
Kalaro also created a facility for corporate brands to set up online storefronts. The platform has a dedicated panel that allows companies to advertise, sponsor, and sell gaming rigs directly to the usually elusive gamers market.
The platform uses Google’s Progressive Web App framework running on Amazon Web Services infrastructure. It was crafted in collaboration with international corporate tech-brands National Computer Systems (NCS) of Singapore and ERNI from Switzerland. It also got support from local companies Union Bank of the Philippines, DragonPay, GCash, and Globe Labs to make transactions seamless, safe, and secure.
Exciting perks ahead!
Stay tuned! Kalaro will have exciting benefits such as merchandise items and battle passes, and up to 200 Kalaro Gems. These rewards are available for Beta Users and those who will qualify to be Kalaro Founding Members. This October, the Esports platform will also launch the ‘Kalaro Founders Cup’ tournament.