Epson continues to lead the inkjet industry with superior and eco-friendly innovations.
Premier global market intelligence firm, IDC, names Epson the number one ink tank vendor in the Philippines and Southeast Asia. Its EcoTank series introduced in the market in 2010 paved the way to cartridge-free printing therefore lessening the impact on productivity cost and the environment. It has since expanded into 22 printer models catering to a wide array of printing needs.
EcoTank‘s unique selling point and numerous customer benefits garnered a 68% market share last year in Southeast Asia while it maintained a 74% market share in the Philippines making Epson the number one ink tank vendor in the national scene.
Overall, Epson achieved a milestone by securing the top spot in the total printer market in the region with a 34% market share—beating competitors in the inkjet and laser printer categories.
“We aim to continually deliver innovation in our inkjet technology for our range of home and enterprise printers that cater to homes, small to medium businesses and corporations, and ultimately, drive growth and business transformation in the B2C and B2B segments,” said Eduardo Bonoan, General Manager for Marketing, Epson Philippines.
Epson’s EcoTank printers are now available at authorized dealer stores nationwide and the online shopping platform Lazada.