Incase opens first store at SM Aura, cases and bags for your Apple products

Incase is a US brand that has originally been making cases for handheld gadgets since the 90’s. Now, they’re focusing more on Apple products but has also expanded in making bags, folios, and even headphones.


You can typically get Incase products from your usual Apple stores in the metro but now, they have opened their first concept store at the 5th level of SM Aura, Taguig. In this store you’ll find more than just cases for your Apple product but also backpacks and other bags.

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Take for example the EO Travel Roller which is a handcarry-sized suitcase for the gadget geek on the go. It has a separate compartment just for your gadgets such as laptops and tablets, with a handful of pockets for other things like chargers or cables. Then the more spacious compartment is reserved for your clothes and toiletries.


The store also carries a whole range of backpacks in fun colors and casual designs that should appeal to students and their laptops. They also have some camera bags in stylish but heavy-duty canvas material with water-repellant coating.

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They also have canvas bags for Macbooks, folios for iPads, and cases for the iPhone including their Andy Warhol collection.


Incase also delved into headphones with a couple of in-ears and one on-ear.

If you like to match your Apple products with premium-looking cases or bags, check out Incase at SM Aura for their wide range of bags and accessories.

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