Intel has made a final decision to get rid of one of its oldest and most valuable brands, sources told TG Daily: “Pentium,” unveiled in 1993 for its P5 processor generation, will begin to quietly disappear in the current CPU generation such as the single-core 600 series as well as the D 800 and D 900 families.
The “Pentium” brand has been one of the most recognizable names in the technology world. Intel dropping the brand is something I don’t really understand. They spent millions coming up with that cool name and building it up. It’s a strong name brand which I believe the common folks associate with speed.
The decision to depart from an established brand always is risky, but Kevin Krewell, principal analyst with In-Stat/MDR and editor in chief of the Microprocessor Report, suggests that the Pentium naming tradition was becoming old, confusing and desperately needed a refreshment.
But a new brand would be much more confusing, IMO. I guess the MHz war is totally over now.