I recently came across this yet-to-be-launched website/portal made by folks over at TV5 called Kristn. Browsing through the beta site made me grasp the wide coverage this lifestyle-centric portal offers to Filipinos.
It’s like Yehey.com reincarnated with a hint of ClickTheCity, MunchPunch, Spot.ph and TravelBook.ph thrown in to fit the modern social media-minded Filipino. Not only is it content-driven with original articles and reviews but it also offers a directory of places, events and things, to go with the cute Kristn avatar.
Kristn is divided into 8 sections where you can begin your search: Food and Dining, Fashion and Beauty, Movies, Travel, Music and Events, Tech and Gaming, Men’s Corner, and Night Out. And in the simplest sense, Kristn is your digital go-to girl for anything related to those things.
To drive in more readers, a lot of content will be of celebrities and by celebrities, including exclusive celeb-driven editorial sections.
Perhaps what I’m really interested here, and hopefully will be the most successful part of Kristn, is the review and rating via crowd-source. A lot of local sites have this in place but still can’t seem to be a reliable source of quantifiable personal reviews. What Kristn offers is an achievement/reward system for reviewers in the form of badges, like in FourSquare. However, some of these badges will entail perks such as discounts, events access, and freebies. Those who want to share their personal thoughts about a certain restaurant, movie or a gadget purchase will definitely want to make their own contribution here. I would.
To make things more accessible, Kristn will also be available in the iOS (iPhone and iPad) and Android devices. And as part of their future plans, big ones that is, it will also spawn its own TV show.
Told you it’s one very ambitious portal. One that we hope will reach its full potential. Oh if you’re wondering why it’s called Kristn, it all goes back to Manny Pangilinan’s speech in last year’s ad congress where he narrates about a typical girl named Christine who’s lifestyle heavily revolves around the internet.
Watch out for Kristn.com once it goes live real soon, like probably next week soon if things go as planned!