After its first year anniversary, Lazada, the largest online shopping mall in Southeast Asia, gets another round of funding worth $100 million. Verlinvest, a Belgian family-owned investment holding company, joins existing investors Holtzbrinck Ventures, Kinnevik, Summit Partners and Tengelmann Group in the financing round that injected about $100 million of fresh capital into Lazada’s German holding company.
“œWe are thrilled to join Lazada as a partner of Rocket Internet and an investor, the company’s scale and achievements after only one year of operations are highly impressive. Given the management’s track record and the region’s macro outlook we are very confident in Lazada’s future” FrÃ©dÃ©ric de Mevius, Chairman of Verlinvest, said.
Lazada, which recently surpassed 1 million orders, has always maintained the customer experience as its main point of focus and invests heavily to provide superior services to its customers. This focus has resulted in a highly streamlined fulfillment process where currently 90% of all orders are shipped the same day and 85% of orders in metro areas are delivered within the next day. However, to further improve delivery time and increase customer satisfaction the company will use a large part of the freshly injected capital to optimize its fulfillment infrastructure in the near future.
Lazada Android Mobile App
At the same time Lazada announced the launch of its new mobile application that provides its customers with a fast and intuitive shopping experience using a smartphone. The application is currently available for Android users and an iPhone version is soon to come.
The Lazada Android app uses an advanced internal search engine that allows users to explore products by categories, brands, price and more. By using the app, customers can also discover great deals and discount vouchers to purchase their favorite products, as well as exclusive updates on special arrivals. The app also features full screen views of product images, product reviews and ratings. Customer can enjoy flexible payment terms through Cash on Delivery and credit cards.
The application can be downloaded from Google play here. Lazada will be raffling off 5 tablets to the first 100 downloads.